If you’re utilizing an integrated marketing campaign, you most likely work with a variety of marketing tactics, ranging from Google Adwords, social media, email marketing, and more. Behind these marketing channels lies a wealth of information and insights, all available through the power of web analytics. As a leading digital marketing agency, we know that analytics are the backbone in uncovering purchasing and conversion trends, ultimately leading to steady growth for your business.
Through marketing analytics, the biggest challenge lies in actually applying your analytics findings to improve your marketing strategy. Read to learn how you can translate your analytics into a successful marketing campaign.
1. Find & Interpret Your Data
Getting your analytics set up is just one step in the process. There are many tools available online to capture data coming to your website, social media pages, advertisements, and more. If you don’t know where to start, look into configuring Google Analytics for your website. Google Analytics provides an interactive dashboard where you can easily view and export your data, as well as apply and compare metrics.
Once your method of retrieving data is established, the next step is to interpret it. This is another reason reporting software comes in handy. Comparing metrics, dates, social media analytics and campaign information is crucial in finding insights on your strategy. For example, you might find your PPC campaign has more conversions in the weekdays rather than the weekend, or that you have exponentially more traffic when publishing a blog post once a week rather than twice a week. For whatever you are measuring, you will always find results that reveal the strengths and weaknesses in your marketing.
2. Take Action on Your Insights
You’ve spent quite some time looking into your marketing analytics to uncover and interpret what’s working and what’s not. Now comes the most important part of making your analytics a success: applying, adjusting, and making changes according to your data.
For example, your social media analytics reveal that those over the age of fifty are engaging more with your recent social media campaign. You might adjust your upcoming campaign and target those fifty and over, to get maximum results. Or, you might find most of your landing page visits are coming from your email marketing efforts rather than PPC. In this case, you will want to change your strategy and budget to focus more on email marketing to capture leads or conversions. Taking tangible action on your marketing analytics will always boost your efficiency, results, and sales.
3. Measure and Repeat
Measuring and applying your analytics data is a big step towards a solid marketing strategy. Even though you’ve made improvements, your testing shouldn’t end there. After making any change or implementation, you will have to measure your results once again, and for any new insights, adjust your strategy once more. At the end of the day, applying analytics is all about refining your strategy to be more precise and effective in every way.
As a full-service digital marketing agency, our analytics experts can help provide you with marketing results. If you’re looking to grow your business through marketing analytics, contact Admail West today.