Developing an SEO strategy is key to building an organic online presence that leads to ROI long after you've stop spending money on it. In fact, SEO is one of the best ways to create a sustainable online marketing strategy that can provide your company with long term results like you've never seen. Using your website to create ranking on Google is simple and effective when you use the following tools.
- Social Media- Blogging for your website isn't enough SEO in its own. You need to get links to those blogs out into cyberspace where people will click them and Google will catalog them to promote your site. A great SEO rule of thumb is to always pin, tweet, and share all your new website additions on your social media. This provides branded and regular content to your profiles AND provides essential backlinks that work like SEO gold.
- Online Review Sites- Wondering how to make a more dynamic keyword strategy for SEO? Take the negatives and spin them around. A great SEO strategy should outrank Yelp, Google Places, and other review sites. Consider the bad reviews as words you need to capitalize on and start to outrank them with your website. Taking cues from your haters and your fans alike will bring you rankings benefits!
- Google Analytics- No marketer in their right mind would start any campaign without a thorough report from Google Analytics. Just because you think you want to rank for a keyword doesn't mean it's being looked up. Take some time to research for yourself and get your hands dirty with the data. Google Analytics is Google's way of handing you the best SEO strategy.
- Visual Content- Make sure that your content is so much more than just words on a screen. People respond positively to visual aids for everything. Creating dynamic tables, infographics, and charts ups your Google user experience rating and therefore ups your SEO rankings. Take pictures of your products, your team, and your progress. And, hire a graphic designer to create awesome custom graphic content.
There is a lot that goes into great Google rankings. Make the most out of your SEO today with the above tips and tricks. And, don't forget to hire an SEO agency to help along the way!