social media strategy

Is Your Social Media Hurting Your Brand?

Social Media is an amazing outlet for your company to develop a personal voice online. With millions of users and customized demographic targeting, many companies in many industries take advantage of the reach social media provides. However, social media is an art and when done incorrectly it could create a poor representation of your brand. Studies show that most customers do online research before making a purchase. If your social pages rank high and are not accurate representations of your company, you could be missing out on conversions. Things like unbranded posts or irrelevant content may be creating a misleading customer experience but luckily, with the right experience, each issue can be resolved fairly easily.

Branded Posts

Social media posts that do not represent your brand or at least have your logo pose a major threat to your pages. Part of the issue is that your content can be stolen or used by other companies on their social media. What makes posts powerful is that yours stand out and represent your company. Support your brand by creating professional and unique posts to your page. Include a wide variety of images, statuses, and shared links that all represent some part of your company and services. Furthermore, don’t repost anything without giving the proper credit. And finally, brand your page. Make sure your profile photo, header, and about your business segments reflect your website as closely as possible. Aim for professional and inviting.

Relevant Posts

Many companies enjoy sharing memes and other humor from the internet. Before you post, shy away from anything that isn’t consistent with the people in your client base. Avoid curse words and other crude humor (unless that’s your niche) and don’t repost anything that doesn’t look nice. Being active on social media is so much more than throwing some things on your timeline here and there. Be sure that your posts are relevant to your following AND your company. For example, if you’re in the restaurant business focus on food and drink or luxury items. Or if you’re in insurance post articles about local stories relating to insurance. Relevant posts show that you understand your audience and engage with current events.

Posting Consistently

A major part of social media posting is creating regular content. When client’s look at your page, they are able to tell that you’ve only posted a few times in the last six months and this shows a lack of attention to detail. If you have a small team, make sure someone posts once a month. Spreading out the responsibility lessens the hard work and makes it more varied in applicable content. If you have an adspend, hiring a marketing company like Admail West to create your social media posts is another efficient way to not only get a great branded social media page but also turn it into a lead generator for your company.

Adspend And Demographics

The last way your social media could hurt your brand is when there are not correct demographics applied to your advertisements. When you boost a post the money needs to be allocated to the right group of people in order to turn into ROI. This requires testing and an understanding of marketing tools. Advertising firms like Admail West offer social media marketing services that can help craft ads and target the right people. To better reach your demographics, ask Admail West for an analysis of your social media platforms. You just might be surprised with the results.

5 Tips to Strengthen Your Social Media Strategy

With social media constantly evolving, there’s always more you can do to enhance your social media strategy. Without regular updates and enhancements, your social media can get dull and boring. Staying current with trends and technologies keeps your viewers interested and engaged. If you’re looking to add more to your social media strategy, follow these tips from our social media management experts!

1. Cross-Reference Your Social Media Channels

Add power to each of your social media profiles through cross-referencing them. To do this, periodically ask your followers to visit  and follow another one of your social media platforms. Be sure to post a link and include what exclusive features followers can find following a specific social media profile, such as business updates, free information and tips, or chances to enter in upcoming contests. For this reason, diversifying your content is important for all your social media channels. Cross-referencing your social media channels is a great idea to build your social media strategy.

2. Uniform Branding

The right branding can make or break your marketing efforts. Branding is essential for viewers to identify with your brand or business. If viewers can't consistently identify with your business through your choice of logos, colors, fonts, or slogans, your brand identity is weakened and holds less trust as a cohesive business. Having uniform branding throughout all of your social media and website pages creates an identity that viewers are familiar with, and one that they can relate to.

3. Utilize Your Analytics

Analytics data is always available for social media and all of your digital marketing. In addition to installing Google Analytics and other online analytics software, you need to take it a step further to interpret and implement your data. Dig deep to find what types of posts get the most engagement, best posting times, demographics and more. There are always insights to be found in your social media. See what generates the highest return on investment, and take it from there.

4. Implement A/B Testing

A/B testing is an advanced step in finding data to improve your social media. By testing between two or more variants, you can understand the hidden behaviors of your audience. For example, you might choose to compare two headlines, test variations in colors, language, demographics, calls to action, and more. Honing in on the smaller details can uncover a lot about how your should go about your social media strategy. Conduct A/B tests often, as consumer tastes and interests change. Remember, the smallest changes can drive big results in your marketing.

5. Keep Building Your Audience

It’s never enough to just maintain your social media presence. You must actively participate in growing your audience and engaging them. Interacting, commenting and sharing your content on other social media profiles pays dividends by increasing exposure for your brand and consequently gaining more followers. Also consider paid advertising through social media sites such as Facebook and Twitter. Nowadays, social media sites are offering more paid advertising options to effectively reach your current and potential audiences.

Our social media management specialists know what it takes to get your brand seen and heard. If you’re looking for a group of talented designers and marketers, contact Admail West to get started!

Diversifying Your Approach to Social Media

As a digital marketing agency we've seen huge growth and opportunity through the world of social media. Because social media is an extremely sought-after marketing tool, there’s more competition than ever to capture user engagement and perfect your strategy. With that said, you’ll want to make sure your social media strategy is up fresh and up to date. Think of this like a social media audit: Are you reaching the right audience? Are followers interested in what you have to say? Is your content dynamic and interactive? These are only a few questions to ask yourself when reevaluating your approach to your marketing strategy. Read on to find ways you can diversify your approach to social media.

Start With Content

Whether you manage your own social media posts or hire a social media management agency, you want to ensure your content is engaging. At the end of the day, we know that good content drives more interaction on social media sites. You might be posting fun photos, updates, and valuable information, but is it all under one medium? Are you including other pieces of diversified content, such as videos, webinars, or infographics? Looks for ways in which you can vary your type of content.

Re-Think Your Audience

Every great social media marketing strategy has a clear understanding of it’s audience. If your goal is to drive sales or conversions, then targeting your specific audience is crucial. You might have already done research for your demographics, but as time evolves, purchasing trends change. Take it a step further and target new types of audiences you might not expect. As trends change, conducting A/B tests on your current and potential audiences is a must.

Integrate Social Media with Other Marketing Channels

Social media doesn't have to end at just your social media sites. Integrating social media campaigns with other marketing platforms strengthens your marketing potential. You might cross-reference social media with online marketing outlets such as email promotions, coupons, advertisements, landing pages and more. When pairing two marketing channels, your chances of marketing success increase exponentially.

Diversifying your social media strategy from time to time can be effective in solidifying your brand’s online presence, popularity and engagement. If you’re looking to supercharge your social media strategy, contact Admail West today to learn about our how our social media marketing team can help your brand succeed.

5 Ways To Engage Your Audience In Social Media

In today’s rapidly expanding world of social media, merely posting content is not enough for your brand. For a successful social media marketing campaign, engagement is key. Social media engagement involves your audience commenting, sharing or interacting with your content. It creates a vibrant online community and reinforces your validity as a brand. You might have a great following, but if your audience isn’t engaged, then it might be time to re-think your social media strategy. Here are Admail West’s top five tips for increasing social media engagement.

1. Choose Only the Highest Quality Content

In the constant chatter of the online world, you need top quality content to grab attention. For your social media copy, take the time to craft a concise but sharp headline, and always be sure to re-edit your copy for typos, precision and clarity. Strong photos are also a defining feature in drawing attention online. Browse through stock images to find a professional and relevant photo you can pair with your post.

2. Ask for Engagement - Indirectly

The easiest way to increase engagement is to simply ask! Call’s to action (CTA’s ) return the greatest engagement. At the end of your post, ask users to comment their thoughts, or ‘Retweet’ your post if they found it interesting or helpful, or even link to a landing page to capture a lead. By asking for engagement, not only will your audience stay involved in your content, your content will be exposed to a bigger and bigger audience.

3. Boost Your Post

It’s no secret that only a small portion of your Facebook audience sees your posts. That’s why we recommend setting aside a budget for Facebook ads and boosts. By boosting your high-quality engagement post via Facebook, your can exponentially reach a larger audience, resulting in more comments, shares, and again, more exposure for your brand. You’d be surprised at how far just $100 can go for your company.

4. Make it Personal

When trying to reach your conversion goals, it’s easy for your social media marketing to get impersonal. Fans and followers do not want to feel that they’re being marketed to, they want to feel like they are a part of your community. Keep it personal by asking questions and creating a conversation. Create a community where users can contact you and share their thoughts, and make room for some fun posts in your social media strategy.

5. Post on A Regular Basis

Consistency is key in creating and maintaining a strong social media audience. As your number of posts drop, so does your engagement. To keep a steady posting schedule, start by creating a social media calendar and scheduling your posts. If you’re involved in your social media pages, you can expect your audience to be involved as well.

Engagement should always be a priority when fine-tuning your social media strategy. Implementing these few steps can create a buzz around your brand. At Admail West, our social media marketing and management experts run the whole gamut. From strategizing, audience targeting, reporting and management, we apply our industry knowledge to your benefit.

If your social media strategy needs an update, contact us today!