social media marketing

Is Your Social Media Hurting Your Brand?

Social Media is an amazing outlet for your company to develop a personal voice online. With millions of users and customized demographic targeting, many companies in many industries take advantage of the reach social media provides. However, social media is an art and when done incorrectly it could create a poor representation of your brand. Studies show that most customers do online research before making a purchase. If your social pages rank high and are not accurate representations of your company, you could be missing out on conversions. Things like unbranded posts or irrelevant content may be creating a misleading customer experience but luckily, with the right experience, each issue can be resolved fairly easily.

Branded Posts

Social media posts that do not represent your brand or at least have your logo pose a major threat to your pages. Part of the issue is that your content can be stolen or used by other companies on their social media. What makes posts powerful is that yours stand out and represent your company. Support your brand by creating professional and unique posts to your page. Include a wide variety of images, statuses, and shared links that all represent some part of your company and services. Furthermore, don’t repost anything without giving the proper credit. And finally, brand your page. Make sure your profile photo, header, and about your business segments reflect your website as closely as possible. Aim for professional and inviting.

Relevant Posts

Many companies enjoy sharing memes and other humor from the internet. Before you post, shy away from anything that isn’t consistent with the people in your client base. Avoid curse words and other crude humor (unless that’s your niche) and don’t repost anything that doesn’t look nice. Being active on social media is so much more than throwing some things on your timeline here and there. Be sure that your posts are relevant to your following AND your company. For example, if you’re in the restaurant business focus on food and drink or luxury items. Or if you’re in insurance post articles about local stories relating to insurance. Relevant posts show that you understand your audience and engage with current events.

Posting Consistently

A major part of social media posting is creating regular content. When client’s look at your page, they are able to tell that you’ve only posted a few times in the last six months and this shows a lack of attention to detail. If you have a small team, make sure someone posts once a month. Spreading out the responsibility lessens the hard work and makes it more varied in applicable content. If you have an adspend, hiring a marketing company like Admail West to create your social media posts is another efficient way to not only get a great branded social media page but also turn it into a lead generator for your company.

Adspend And Demographics

The last way your social media could hurt your brand is when there are not correct demographics applied to your advertisements. When you boost a post the money needs to be allocated to the right group of people in order to turn into ROI. This requires testing and an understanding of marketing tools. Advertising firms like Admail West offer social media marketing services that can help craft ads and target the right people. To better reach your demographics, ask Admail West for an analysis of your social media platforms. You just might be surprised with the results.

Diversifying Your Approach to Social Media

As a digital marketing agency we've seen huge growth and opportunity through the world of social media. Because social media is an extremely sought-after marketing tool, there’s more competition than ever to capture user engagement and perfect your strategy. With that said, you’ll want to make sure your social media strategy is up fresh and up to date. Think of this like a social media audit: Are you reaching the right audience? Are followers interested in what you have to say? Is your content dynamic and interactive? These are only a few questions to ask yourself when reevaluating your approach to your marketing strategy. Read on to find ways you can diversify your approach to social media.

Start With Content

Whether you manage your own social media posts or hire a social media management agency, you want to ensure your content is engaging. At the end of the day, we know that good content drives more interaction on social media sites. You might be posting fun photos, updates, and valuable information, but is it all under one medium? Are you including other pieces of diversified content, such as videos, webinars, or infographics? Looks for ways in which you can vary your type of content.

Re-Think Your Audience

Every great social media marketing strategy has a clear understanding of it’s audience. If your goal is to drive sales or conversions, then targeting your specific audience is crucial. You might have already done research for your demographics, but as time evolves, purchasing trends change. Take it a step further and target new types of audiences you might not expect. As trends change, conducting A/B tests on your current and potential audiences is a must.

Integrate Social Media with Other Marketing Channels

Social media doesn't have to end at just your social media sites. Integrating social media campaigns with other marketing platforms strengthens your marketing potential. You might cross-reference social media with online marketing outlets such as email promotions, coupons, advertisements, landing pages and more. When pairing two marketing channels, your chances of marketing success increase exponentially.

Diversifying your social media strategy from time to time can be effective in solidifying your brand’s online presence, popularity and engagement. If you’re looking to supercharge your social media strategy, contact Admail West today to learn about our how our social media marketing team can help your brand succeed.

4 Social Media Hacks for Your Business

Social media management and marketing pay huge dividends when done right. As a leading digital marketing agency in Sacramento, we’re attuned to the ins and outs of what makes social media marketing successful. Read to find social media hacks that you can apply to your business today.

1. Contests & Promotions

Holding a contest or promotion is great for your social media marketing strategy. Increasing audience engagement, driving leads, and gaining followers are all benefits of putting this tactic into play. When you do decide to run your contest or promotion, keep in mind your target audience and end goal. Do you want to generate revenue or increase brand awareness? For any of your marketing objectives, running a fun contest or promotion could be a game-changer in your strategy.

2. Seasonal Posts

The holidays stir up excitement offline and online, meaning social media channels are very active throughout the holidays. By creating unique and engaging holiday posts, you can up your social media engagement as well as generate qualified leads for your business. Before the festivities roll around, be sure to brainstorm some unique content for your holiday posts, and add them to your editorial calendar.

3. Landing Pages

In online marketing, landing pages are one of the most effective tools for capturing information and generating leads. If you’re promoting a product or service online, always direct viewers to a landing page specific to the nature of your post.

4. 'Share' Buttons

If you want above-average returns on your content and social marketing efforts, always include sharing buttons on your webpage. This gives the option for viewers to share your content on Facebook, Twitter, Pinterest, or any other social media platform. Maximize the number of impressions for your content, expose your brand, and help your content go viral with social sharing buttons.

Social media marketing doesn’t have to be complicated. Hiring a digital marketing agency to handle your social media management can help grow your business. If you’re looking for experienced social media marketers, contact Admail West Sacramento today.

Trick or Treat- Three Tricks For Lead Generation

While you may have a killer social media campaign, every company’s end goal is lead generation. Simple awareness and engagement doesn’t always translate to financial gain. With modern digital marketing we know that media awareness can be harnessed into extremely powerful leads, you just have to know how. In the following steps, you’ll see how insider secretes can transform your digital marketing into your largest producer of leads.

Trick #3

The Twofold Call To Action. With social media lead generation, you’ll often find that you have the potential to encourage interaction within a post online. Something many people struggle with is the decision to call for either a lead conversion or a social engagement conversion. The secret is to have both. Always. Make a post that is visually appealing and in the text call your readers to first “like” or “share” your post. Then include a link to the page you really want them to follow. It’s so simple but we guarantee you’ll see the leads pile up.

Trick #2

Give Your Followers A Reason. Want to convert leads now? Stop using gimmicks like “free quote” or “the best around”. Alone, those phrases lack the ability to capture attention and encourage your site visitors to fill out a form instantly. Make it an immediate need. Warn your prospects on the dangers of going without your service. Or tell them they can have a free quote or free sample, if they fill out the form before a set time and date. Creating urgency with a persuasive invitation can take you a long way.

Trick #1

Use A Landing Page. Want leads now? Stop directing your ads to your homepage. That is the biggest mistake in online marketing, and we see it all the time. When someone clicks on an ad, offer, or social media posting, they want to be taken to relevant content right away. Frequently your homepage will be a blanket summary of services and products rather than immediate information about your offer. Landing pages make it hard to navigate away and promote a higher amount of form submissions.

Bonus Trick

Hiring a team like Admail West allows your business to have access to tons of resources and experts in each faucet of marketing. Allow us to develop your marketing and watch the lead generation soar.

5 Ways To Engage Your Audience In Social Media

In today’s rapidly expanding world of social media, merely posting content is not enough for your brand. For a successful social media marketing campaign, engagement is key. Social media engagement involves your audience commenting, sharing or interacting with your content. It creates a vibrant online community and reinforces your validity as a brand. You might have a great following, but if your audience isn’t engaged, then it might be time to re-think your social media strategy. Here are Admail West’s top five tips for increasing social media engagement.

1. Choose Only the Highest Quality Content

In the constant chatter of the online world, you need top quality content to grab attention. For your social media copy, take the time to craft a concise but sharp headline, and always be sure to re-edit your copy for typos, precision and clarity. Strong photos are also a defining feature in drawing attention online. Browse through stock images to find a professional and relevant photo you can pair with your post.

2. Ask for Engagement - Indirectly

The easiest way to increase engagement is to simply ask! Call’s to action (CTA’s ) return the greatest engagement. At the end of your post, ask users to comment their thoughts, or ‘Retweet’ your post if they found it interesting or helpful, or even link to a landing page to capture a lead. By asking for engagement, not only will your audience stay involved in your content, your content will be exposed to a bigger and bigger audience.

3. Boost Your Post

It’s no secret that only a small portion of your Facebook audience sees your posts. That’s why we recommend setting aside a budget for Facebook ads and boosts. By boosting your high-quality engagement post via Facebook, your can exponentially reach a larger audience, resulting in more comments, shares, and again, more exposure for your brand. You’d be surprised at how far just $100 can go for your company.

4. Make it Personal

When trying to reach your conversion goals, it’s easy for your social media marketing to get impersonal. Fans and followers do not want to feel that they’re being marketed to, they want to feel like they are a part of your community. Keep it personal by asking questions and creating a conversation. Create a community where users can contact you and share their thoughts, and make room for some fun posts in your social media strategy.

5. Post on A Regular Basis

Consistency is key in creating and maintaining a strong social media audience. As your number of posts drop, so does your engagement. To keep a steady posting schedule, start by creating a social media calendar and scheduling your posts. If you’re involved in your social media pages, you can expect your audience to be involved as well.

Engagement should always be a priority when fine-tuning your social media strategy. Implementing these few steps can create a buzz around your brand. At Admail West, our social media marketing and management experts run the whole gamut. From strategizing, audience targeting, reporting and management, we apply our industry knowledge to your benefit.

If your social media strategy needs an update, contact us today!

6 Steps to Make The Best Facebook Ads

Facebook ads are one of our favorite secret weapons for increasing leads and exposure for any company. Many of our clients have a Facebook on which they post the occasional status or picture. Similarly, many companies are also utilizing Google PPC. The beauty of Facebook Ads is that they combine the interpersonal aspect of social media with the targeting of Google Analytics.  So the question stands: how do you make a Facebook Ad that produces results? Here are the six simple steps any company can follow to produce likes and better yet, leads.

How to Make Facebook Ads

 

  • Produce a graphically appealing image with a clear call to action. A compelling and attention grabbing post includes clean graphics, short simple text, and inspires an action. People want what they don’t have. With our example of social media marketing, you have to explain to prospects in a visually appealing way that your product is valuable. See below picture as an example: 
  • Include a track-able link to a contact form or sales page. This step varies on whether you sell a product online or if you are trying to get leads on the phone. If you are selling a product online, link to a specific product page that is highlighted in the post. Never link to your homepage. If you want information for a call, link to a landing page with a clear call to action and easy to use form. Then, use a tracking source like Bit.ly to keep track of how many people actually click your link. You will want this to cross reference your various campaigns to see which is doing best. Facebook ads manager does offer this tracking but we like to encourage as much tracking as possible.
  • Get your demographics right. When you go to boost a post, you need to think long and hard about whom is your target audience. Facebook ads manager offers intensive targeting so you can really hone in on the right group. If you have a few different demographics, run several ads in the same campaign for different demographics. Or try switching the demographics daily and over the course of the week see which gets the best result. Don’t forget to at least specify an age range and at least one interest.
  • Post your new picture and write a short concise status next to it. For example, if you posted a social media piece like the one above, we would write something like: “1 on 3 people use social media. Find out how your company can turn that statistic into leads. For more information visit this link (this is where you insert a trackable link).
  • Check in on your post regularly. Whether it’s several times a day or once a week, you need to nurture a boosted post throughout the ad life. Facebook ads are great because you can edit them continuously and really get all the details right.

Get Started With Facebook Ads Now!

Haven’t utilized Facebook ads before? There is no time like the present. At Admail West, our social media team has experience bringing in hundreds of leads per day with social media and Facebook ads. We do it every single day and we can do it for you. Contact us today to hear about our starter social media packages.

Interested in more? Contact us here!

What to Consider when Making a Marketing Strategy

Business has been good recently and now it’s time to use a little of that extra revenue to help business get even better. Spending on a marketing strategy is a wise move. If done properly a marketing strategy will grow your business, increase familiarity with your brand and can also build brand loyalty and trust with the customer.

A successful marketing strategy should be on multiple platforms or mediums, it should not be rushed and early efforts should not be overly ambitious. There should also be a clear plan or description of the marketing strategy.

By campaigning through numerous platforms a business can broaden the market and people they reach. If a company focuses all of their efforts on a direct mail campaign, there are a lot of people they will not reach. Similarly, if they solely push an email or social media marketing, another group will miss out. Diversifying marketing platforms will open up more opportunity.

It should be decided early on how much the company can afford to spend on marketing efforts and what the scale will be for measuring success. It would be unwise to overreach and anticipate an increase in sales to cover that spending. You get what you pay for and pouring money into massive marketing effort would, at the very least, increase brand recognition. However, a realistic set of goals, like expanding sales by a certain percentage or acquiring a set number of new clients is much safer and it is easier to measure results.

Patience is needed. Don’t lose hope in the strategy or call off future marketing efforts just because results aren’t materializing immediately. It will take time to see results. With that said, remember to also be flexible, if something isn’t working it is ok to adjust your strategy. If an email blast isn’t generating results, don’t dismiss the strategy. Response rates may change with just a simple change in content or format.

Admail West specializes in creating and implementing marketing strategies for all types of businesses. We can create a custom campaign for you business! Contact Admail West Now!