social media management

Is Your Social Media Hurting Your Brand?

Social Media is an amazing outlet for your company to develop a personal voice online. With millions of users and customized demographic targeting, many companies in many industries take advantage of the reach social media provides. However, social media is an art and when done incorrectly it could create a poor representation of your brand. Studies show that most customers do online research before making a purchase. If your social pages rank high and are not accurate representations of your company, you could be missing out on conversions. Things like unbranded posts or irrelevant content may be creating a misleading customer experience but luckily, with the right experience, each issue can be resolved fairly easily.

Branded Posts

Social media posts that do not represent your brand or at least have your logo pose a major threat to your pages. Part of the issue is that your content can be stolen or used by other companies on their social media. What makes posts powerful is that yours stand out and represent your company. Support your brand by creating professional and unique posts to your page. Include a wide variety of images, statuses, and shared links that all represent some part of your company and services. Furthermore, don’t repost anything without giving the proper credit. And finally, brand your page. Make sure your profile photo, header, and about your business segments reflect your website as closely as possible. Aim for professional and inviting.

Relevant Posts

Many companies enjoy sharing memes and other humor from the internet. Before you post, shy away from anything that isn’t consistent with the people in your client base. Avoid curse words and other crude humor (unless that’s your niche) and don’t repost anything that doesn’t look nice. Being active on social media is so much more than throwing some things on your timeline here and there. Be sure that your posts are relevant to your following AND your company. For example, if you’re in the restaurant business focus on food and drink or luxury items. Or if you’re in insurance post articles about local stories relating to insurance. Relevant posts show that you understand your audience and engage with current events.

Posting Consistently

A major part of social media posting is creating regular content. When client’s look at your page, they are able to tell that you’ve only posted a few times in the last six months and this shows a lack of attention to detail. If you have a small team, make sure someone posts once a month. Spreading out the responsibility lessens the hard work and makes it more varied in applicable content. If you have an adspend, hiring a marketing company like Admail West to create your social media posts is another efficient way to not only get a great branded social media page but also turn it into a lead generator for your company.

Adspend And Demographics

The last way your social media could hurt your brand is when there are not correct demographics applied to your advertisements. When you boost a post the money needs to be allocated to the right group of people in order to turn into ROI. This requires testing and an understanding of marketing tools. Advertising firms like Admail West offer social media marketing services that can help craft ads and target the right people. To better reach your demographics, ask Admail West for an analysis of your social media platforms. You just might be surprised with the results.

5 Tips to Strengthen Your Social Media Strategy

With social media constantly evolving, there’s always more you can do to enhance your social media strategy. Without regular updates and enhancements, your social media can get dull and boring. Staying current with trends and technologies keeps your viewers interested and engaged. If you’re looking to add more to your social media strategy, follow these tips from our social media management experts!

1. Cross-Reference Your Social Media Channels

Add power to each of your social media profiles through cross-referencing them. To do this, periodically ask your followers to visit  and follow another one of your social media platforms. Be sure to post a link and include what exclusive features followers can find following a specific social media profile, such as business updates, free information and tips, or chances to enter in upcoming contests. For this reason, diversifying your content is important for all your social media channels. Cross-referencing your social media channels is a great idea to build your social media strategy.

2. Uniform Branding

The right branding can make or break your marketing efforts. Branding is essential for viewers to identify with your brand or business. If viewers can't consistently identify with your business through your choice of logos, colors, fonts, or slogans, your brand identity is weakened and holds less trust as a cohesive business. Having uniform branding throughout all of your social media and website pages creates an identity that viewers are familiar with, and one that they can relate to.

3. Utilize Your Analytics

Analytics data is always available for social media and all of your digital marketing. In addition to installing Google Analytics and other online analytics software, you need to take it a step further to interpret and implement your data. Dig deep to find what types of posts get the most engagement, best posting times, demographics and more. There are always insights to be found in your social media. See what generates the highest return on investment, and take it from there.

4. Implement A/B Testing

A/B testing is an advanced step in finding data to improve your social media. By testing between two or more variants, you can understand the hidden behaviors of your audience. For example, you might choose to compare two headlines, test variations in colors, language, demographics, calls to action, and more. Honing in on the smaller details can uncover a lot about how your should go about your social media strategy. Conduct A/B tests often, as consumer tastes and interests change. Remember, the smallest changes can drive big results in your marketing.

5. Keep Building Your Audience

It’s never enough to just maintain your social media presence. You must actively participate in growing your audience and engaging them. Interacting, commenting and sharing your content on other social media profiles pays dividends by increasing exposure for your brand and consequently gaining more followers. Also consider paid advertising through social media sites such as Facebook and Twitter. Nowadays, social media sites are offering more paid advertising options to effectively reach your current and potential audiences.

Our social media management specialists know what it takes to get your brand seen and heard. If you’re looking for a group of talented designers and marketers, contact Admail West to get started!

Diversifying Your Approach to Social Media

As a digital marketing agency we've seen huge growth and opportunity through the world of social media. Because social media is an extremely sought-after marketing tool, there’s more competition than ever to capture user engagement and perfect your strategy. With that said, you’ll want to make sure your social media strategy is up fresh and up to date. Think of this like a social media audit: Are you reaching the right audience? Are followers interested in what you have to say? Is your content dynamic and interactive? These are only a few questions to ask yourself when reevaluating your approach to your marketing strategy. Read on to find ways you can diversify your approach to social media.

Start With Content

Whether you manage your own social media posts or hire a social media management agency, you want to ensure your content is engaging. At the end of the day, we know that good content drives more interaction on social media sites. You might be posting fun photos, updates, and valuable information, but is it all under one medium? Are you including other pieces of diversified content, such as videos, webinars, or infographics? Looks for ways in which you can vary your type of content.

Re-Think Your Audience

Every great social media marketing strategy has a clear understanding of it’s audience. If your goal is to drive sales or conversions, then targeting your specific audience is crucial. You might have already done research for your demographics, but as time evolves, purchasing trends change. Take it a step further and target new types of audiences you might not expect. As trends change, conducting A/B tests on your current and potential audiences is a must.

Integrate Social Media with Other Marketing Channels

Social media doesn't have to end at just your social media sites. Integrating social media campaigns with other marketing platforms strengthens your marketing potential. You might cross-reference social media with online marketing outlets such as email promotions, coupons, advertisements, landing pages and more. When pairing two marketing channels, your chances of marketing success increase exponentially.

Diversifying your social media strategy from time to time can be effective in solidifying your brand’s online presence, popularity and engagement. If you’re looking to supercharge your social media strategy, contact Admail West today to learn about our how our social media marketing team can help your brand succeed.

4 Social Media Hacks for Your Business

Social media management and marketing pay huge dividends when done right. As a leading digital marketing agency in Sacramento, we’re attuned to the ins and outs of what makes social media marketing successful. Read to find social media hacks that you can apply to your business today.

1. Contests & Promotions

Holding a contest or promotion is great for your social media marketing strategy. Increasing audience engagement, driving leads, and gaining followers are all benefits of putting this tactic into play. When you do decide to run your contest or promotion, keep in mind your target audience and end goal. Do you want to generate revenue or increase brand awareness? For any of your marketing objectives, running a fun contest or promotion could be a game-changer in your strategy.

2. Seasonal Posts

The holidays stir up excitement offline and online, meaning social media channels are very active throughout the holidays. By creating unique and engaging holiday posts, you can up your social media engagement as well as generate qualified leads for your business. Before the festivities roll around, be sure to brainstorm some unique content for your holiday posts, and add them to your editorial calendar.

3. Landing Pages

In online marketing, landing pages are one of the most effective tools for capturing information and generating leads. If you’re promoting a product or service online, always direct viewers to a landing page specific to the nature of your post.

4. 'Share' Buttons

If you want above-average returns on your content and social marketing efforts, always include sharing buttons on your webpage. This gives the option for viewers to share your content on Facebook, Twitter, Pinterest, or any other social media platform. Maximize the number of impressions for your content, expose your brand, and help your content go viral with social sharing buttons.

Social media marketing doesn’t have to be complicated. Hiring a digital marketing agency to handle your social media management can help grow your business. If you’re looking for experienced social media marketers, contact Admail West Sacramento today.

Everyday Marketing: Email Marketing That Works

This week for everyday marketing, the theme is email marketing that works. When it comes to email marketing, we are all subscribed to a wide selection of our favorite companies’ email lists in hopes of receiving information about new products and specials. In fact, it’s quite likely that most days when you log into your email, your inbox is full of newsletters and campaigns. Some of which will entice you to click to a website and potentially even make a few purchases. The emails that invoke responses are email marketing campaigns done right.

Just today, this Bigstock email appeared in our inbox and we thought it was special enough to share. Bigstock is an excellent stock photo provider that understands the effects of visual aid in soliciting a response.

Visually Appealing

Upon opening the email, the first thing that strikes us is the bright nondescript image. The photo represents their company product and their creativity without creating a lot of visual competition within the email. What makes it so successful is that this is the main image with bright positive colors combined with an interesting photo. It’s unusual without being overbearing. When creating email marketing campaigns, one main graphic is a great way to keep it simple. Choose an image that works with your product or slogan while also being unique. Try to keep one campaign series on track with similar visual content without reusing images.

Simple

Another part of the success of this email is that it is so simple. The content is two main lines with large letters. It communicates that they have a large stock of visually appealing images that you don’t have to pay royalties on. You hear the benefits, diversity, and appeal of their product without being bogged down by a lot of words. Similarly, the color scheme is minimal but still cohesive. And finally, the call to action is straight forward and easy to find. Simplicity is key because you only have a few seconds to capture the attention of your consumer. Bigstock is an excellent example of how simplicity causes us to spend more time on an email and even click through. Want to improve your email marketing click rate? Choose a simple and unique design.

Free

The best part of this email is that it gives something away. A free stock photo may not be a huge deal but it’s a preview of their services and it creates a sense of trust between you and the company. Furthermore it gets people to your site. The longer you can engage a lead, the more time you have to convert them to a customer. The word free is used repeatedly throughout the image and even highlighted in different colors. If you want to make your email campaigns really effective, have some sort of persuasive offer.

Should Your Company Start Email Marketing?

At Admail West, we believe in email marketing as an excellent form of reaching the right customers and then staying in front of them. Our expert staff can provide you with an analysis of email campaigns that work. So should your company start email marketing? Definitely.  We create campaigns that work from start to finish and our team would be honored to help you put your email list to good use. Don’t have an email list? Ask about how Admail West can make you one.