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Analytics Spotlight- The What and Why of Conversion Rates

As a leading marketing firm, we know that growing and maintaining a business always involves utilizing a clear marketing strategy. With the use of web analytics, you'll be able to take your marketing strategy even further. That's why we’re here to cover one of the strongest metrics that’s crucial for your campaign. If you use the web to drive sales for your business, you’ll want to tune into our feature on conversion rates!

What is a Conversion Rate?

Conversion rate is a term used in marketing analytics that measures how many people have completed a ‘goal’ that you set online. Signing up for a newsletter, landing on your webpage, or opening an email are all examples of goals you can set for your marketing campaign. Every time a user completes a goal online, it counts as a conversion. In online marketing, conversion rates often measure the number of sales leads generated, or completed eCommerce purchases completed.

How Do I Measure my Conversion Rate?

There are many web analytics software platforms that let you measure conversion rate. Google Analytics is the most widely-used data analytics tool available. Google Analytics provides you with insights as to how many people were near completing a conversion, how many viewers actually completed a conversion, and so on. Without data analytics, you could be missing out on imperative information that could help strengthen your marketing strategy.

Why Is It Important?

Your conversion rate uncovers the the effectiveness, strengths and weaknesses of your marketing campaign. If your conversion rate is lower than your original goal, then it may be time to dig deeper and adjust your strategy. If your conversion rate exceeds your expectations, you can look into your data analytics to find what’s working in your strategy, and focus more on just that.

Web analytics are important to conducting your business online and measuring your return on investment (ROI). At Admail West, our marketing analytics experts are ready to help take your business to the next level. Contact us today for a free quote!

Everyday Content Writing Tools

Good content is a powerful marketing tool. But you might be asking, what is content marketing? It’s a blend of blog posts, extremely useful informational articles, social media posts and more. Not only can good marketing content reel in potential clients and customers, it can also strengthen your brand’s identity. That’s why it’s important to invest time, research, and focus when developing content for your marketing strategy. At Admail West, content marketing is an integral part of our services. Take a look at some of the helpful content writing tools we like to use.

1. HubSpot’s Blog Topic Generator

If you’re writing and producing multiple blog posts a week, chances are you’ll come across a creative block when brainstorming ideas. In these moments Hubspot’s Blog Topic Generator comes in handy. Type in your keywords, submit, and let Hubspot do the thinking for you.

2. Bitly

If you’re including links in your social media posts or blogs, it’s not always the best idea to include a long URL. When creating a strong and powerful piece of content, you want your writing to read smoothly, concisely, and consistently. A long and unsightly URL will impede on your content’s readability. Bitly allows you to shorten and customize your links, as well as track how many viewers have clicked your specific link. Here’s an example of an Admail West URL, shortened with Bitly:

3. Google Trends

Want to know if your potential topic is popular? Hop on Google Trends to find out! This tool allows you to see if your topic is gaining or losing popularity, based on Google searches. You can also find in which location your topic is most popular, as well as other similar topics others are searching for. This is a great tool for doing research on a potential blog topic.

4. Google Docs

We love using Google Docs for essentially everything. The user-friendly nature of this app makes writing content and creating editorial calendars a breeze. It’s also great for collaborative efforts - you can share your marketing content documents with anyone online, access them easily from any location or device, and be sure that your changes will be saved automatically. If you need a great platform to write your content, Google Docs is your best best.

5. Adwords

Adwords is a great tool for driving leads and conversions for your business. But it’s also a great tool for finding SEO keywords for your content. Adwords provides you with statistics on how many people around the world have searched for a certain keyword, in any given period of time. With Adwords, you can most certainly learn about an audience’s interests, search patterns and more. If you’re looking for a reliable way to find the most relevant SEO keywords for your content, Adwords is key.

Content writing doesn’t have to be a complicated endeavor. If you want to take full advantage of what a marketing content strategy can offer your business, contact Admail West Sacramento today.

The Benefits of Hiring A Marketing Agency

Between the instant expertise and a full on staff support team, so many companies choose a marketing agency to fulfill or supplement their individual marketing needs. In our line of work, we frequently find that companies have an in house staff for marketing, or at least a staff of one marketer. Some of you may be wondering why an agency would be necessary if you already have an in house staff. While we never discourage your in-house employment, there are so many reasons why a marketing agency is a great advertising solution for any company. In fact, even with a permanent employee, your company could be missing out on the depths of marketing.

Reason #1: Marketing Agencies Give You Multiple Experts

Rather than a single person with one specialty, you could get an entire team. Some of you may think that sounds expensive. The reality is, most companies don’t need one person focusing all their energy on one facet of advertising. Most companies need five experts spending a portion of time on each kind of marketing. With an agency you get a reporting expert, a content writer, a graphic designer, and a social media expert all at the same time. Rather than all your eggs in one basket, you’re getting appropriate attention on a variety of marketing mediums.

Reason #2: You will Save Money In The Long Run

An agency will always bring in better results than just one single person supporting a whole company’s advertising needs. You can expect a guaranteed increase in your ROI and lead generation. To hire all the types of employees an agency has for your company could double the amount you’re spending on labor. If you pay a full team full time, you could instead pay an agency that much less and get a wide breadth of marketing expertise.

Reason #3: Supplements Your Current Efforts

Let’s look at marketing in terms of physical exercise. When you exercise, there are a dozen factors that go into your results. While you may be doing a lot of cardio to improve your cardiovascular system, you’re not building muscle mass. With a marketing agency, you can have your in house team running the cardio and the agency focusing on muscle growth. It’s all about balance and an agency helps you achieve it quickly without forcing your permanent employees to take on too much at once.

Reason #4: Expand Your Horizons

From launching a new product to a re-brand, a marketing agency is guaranteed to have ideas you may have never considered. An agency allows your company to reach new heights that are harder to reach without a little outside support. Agencies focus on hiring the talent, you focus on utilizing it. Just think of the possibilities.

The Bottom Line: Hire an Agency

While budgeting for the coming fiscal year, include an agency in your plan. The bottom line is that an agency gives your company new opportunities. Between a full team of consultants and marketers and the never ending flow of good ideas, an agency makes sense and so does the investment.