lead generation

The Basics of A/B Testing

A/B testing is an extremely powerful tool in online marketing. With digital marketing, companies can spend time honing in on exactly what language, colors, and offers work the best on each specific demographic. Creating version testing allows you to collect more data on your customers. This is exceptionally useful to companies exercising lean practices to grow. Every marketing attempt you make should tell you valuable information about your clients.

Visual A/B Testing

Many online marketing platforms allow you to run competitive campaigns against yourself. The benefit of this is that you can take two ideas that are similar with a small variation, or completely different, and see which gathers the best response. Places to do this include Facebook, landing pages, websites, and emails. It’s not surprising that certain colors, fonts, and wording work better for different industries. These visual cues can attract very different types of customers.

Language and Call To Action Variation

Another great way to A/B test is to switch up your language. You can do this by writing different offers on buttons, vouchers, and subject lines. Then you send to two different test batches and see which performs better before you run a large and expensive campaign. Getting the language right can inspire trust in customers which goes a long way in ROI.

Blind A/B Testing

With the help of a marketing expert, you can run a blind A/B test. What this means is that you take two landing page variants, or website variants, and run them at 50% intervals on random. This way half of your customers see one and half see the other. Then you gain analytics on what kind of people respond to each campaign. Keep in mind that it doesn’t need to be 50/50. You can run one more and one less. This kind of testing allows you to start fresh without any preconceived notions about what will work. Sometimes the greatest struggle for a marketer is to come up with new and fresh ideas without projecting past experience. A/B testing automates the new campaign model allowing you to learn more.

The Benefits of A/B Testing

While we could go on for days about the benefits of A/B testing. There are a few notable things that we feel just might sell you on the option. In the end, marketing is all about learning from your past experience and moving forward with the most information possible.

The Benefits of A/B Testing:

  • Test Colors and Images
  • Hone in on Gender and Demographic Differences
  • Increased Chance of Lead Generation
  • More Data. More Data. More Data.
  • Improved Strategy and ROI
  • Unique Information You Couldn’t Find Any Other Way

Platforms that A/B Testing Improves:

  • Web Design
  • Facebook and Social Media Ads
  • PPC
  • Landing Pages
  • Emails
  • Print Ads
  • Automated Processes

To find out more about how A/B testing could transform your marketing, email us at Admail West today!

Trick or Treat- Three Tricks For Lead Generation

While you may have a killer social media campaign, every company’s end goal is lead generation. Simple awareness and engagement doesn’t always translate to financial gain. With modern digital marketing we know that media awareness can be harnessed into extremely powerful leads, you just have to know how. In the following steps, you’ll see how insider secretes can transform your digital marketing into your largest producer of leads.

Trick #3

The Twofold Call To Action. With social media lead generation, you’ll often find that you have the potential to encourage interaction within a post online. Something many people struggle with is the decision to call for either a lead conversion or a social engagement conversion. The secret is to have both. Always. Make a post that is visually appealing and in the text call your readers to first “like” or “share” your post. Then include a link to the page you really want them to follow. It’s so simple but we guarantee you’ll see the leads pile up.

Trick #2

Give Your Followers A Reason. Want to convert leads now? Stop using gimmicks like “free quote” or “the best around”. Alone, those phrases lack the ability to capture attention and encourage your site visitors to fill out a form instantly. Make it an immediate need. Warn your prospects on the dangers of going without your service. Or tell them they can have a free quote or free sample, if they fill out the form before a set time and date. Creating urgency with a persuasive invitation can take you a long way.

Trick #1

Use A Landing Page. Want leads now? Stop directing your ads to your homepage. That is the biggest mistake in online marketing, and we see it all the time. When someone clicks on an ad, offer, or social media posting, they want to be taken to relevant content right away. Frequently your homepage will be a blanket summary of services and products rather than immediate information about your offer. Landing pages make it hard to navigate away and promote a higher amount of form submissions.

Bonus Trick

Hiring a team like Admail West allows your business to have access to tons of resources and experts in each faucet of marketing. Allow us to develop your marketing and watch the lead generation soar.

Getting Past Online Marketing Failures

Online marketing, even with trial and error, is an excellent way to gain newfound success. With older companies, the switch to online marketing requires strategy and time.  Frequently, a misstep can discourage companies from continuing online marketing. However, with expert help at setting realistic goals and a redefinition of progress, your company can succeed easier than you ever imagined. Online marketing is a great way to propel your company into the future and solidify the newer generation of consumers as your loyal clients.  What Admail West loves is that even an online marketing “failure” can be re-evaluated and turned into that thing that brings your next big success.

Online Marketing Failures Turned to Successes

Social Media Marketing

This occurs often in small businesses. An owner attempts a social mediamarketing which costs much more in time than the revenue it generates. While some business owners would quit here, we find this to be the best opportunity to step in. Failure is data, and data is a better understanding of your customers' behaviors. In marketing, there are no failures, there is only more information. Taking into consideration what does not work allows you to hone in on the science of what does. With the right understanding of your information, your social media will become a powerful tool. It doesn't matter than it hasn't worked in the past.

PPC Advertising Gone Stale

PPC ad campaigns that failed often turn business owners off of integrated marketing. However, behind every single PPC campaign is a wide variety of data that Google stores. That information allows experts to create a strategy for you that not only boosts PPC response, but also flows into all forms of your online marketing. You'll never see a lack of leads or low click rate as failure. See it as data for the best strategy for your next time around.

The Grass Is Greener

There is great opportunity in our failures. We just have to look clearly, looking back at them and investigating what went on will narrow down your strategy till it’s spot on. Our team at Admail West can help you analyze past online marketing and devise a plan for your next marketing campaign. In reality, knowledge is power. Every attempt is one step closer to success.

Contact us today for an online marketing audit. We can help!