google analytics

Top User Experience Tools For Great SEO

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Developing an SEO strategy is key to building an organic online presence that leads to ROI long after you've stop spending money on it. In fact, SEO is one of the best ways to create a sustainable online marketing strategy that can provide your company with long term results like you've never seen. Using your website to create ranking on Google is simple and effective when you use the following tools.

  1. Social Media- Blogging for your website isn't enough SEO in its own. You need to get links to those blogs out into cyberspace where people will click them and Google will catalog them to promote your site. A great SEO rule of thumb is to always pin, tweet, and share all your new website additions on your social media. This provides branded and regular content to your profiles AND provides essential backlinks that work like SEO gold.
  2. Online Review Sites- Wondering how to make a more dynamic keyword strategy for SEO? Take the negatives and spin them around. A great SEO strategy should outrank Yelp, Google Places, and other review sites. Consider the bad reviews as words you need to capitalize on and start to outrank them with your website. Taking cues from your haters and your fans alike will bring you rankings benefits!
  3. Google Analytics- No marketer in their right mind would start any campaign without a thorough report from Google Analytics. Just because you think you want to rank for a keyword doesn't mean it's being looked up. Take some time to research for yourself and get your hands dirty with the data. Google Analytics is Google's way of handing you the best SEO strategy.
  4. Visual Content- Make sure that your content is so much more than just words on a screen. People respond positively to visual aids for everything. Creating dynamic tables, infographics, and charts ups your Google user experience rating and therefore ups your SEO rankings. Take pictures of your products, your team, and your progress. And, hire a graphic designer to create awesome custom graphic content.

There is a lot that goes into great Google rankings. Make the most out of your SEO today with the above tips and tricks. And, don't forget to hire an SEO agency to help along the way!

Translating Analytics Into Business Success

If you’re utilizing an integrated marketing campaign, you most likely work with a variety of marketing tactics, ranging from Google Adwords, social media, email marketing, and more. Behind these marketing channels lies a wealth of information and insights, all available through the power of web analytics. As a leading digital marketing agency, we know that analytics are the backbone in uncovering purchasing and conversion trends, ultimately leading to steady growth for your business.

Through marketing analytics, the biggest challenge lies in actually applying your analytics findings to  improve your marketing strategy. Read to learn how you can translate your analytics into a successful marketing campaign.

1. Find & Interpret Your Data

Getting your analytics set up is just one step in the process. There are many tools available online to capture data coming to your website, social media pages, advertisements, and more. If you don’t know where to start, look into configuring Google Analytics for your website. Google Analytics provides an interactive dashboard where you can easily view and export your data, as well as apply and compare metrics.

Once your method of retrieving data is established, the next step is to interpret it. This is another reason reporting software comes in handy. Comparing metrics, dates, social media analytics and campaign information is crucial in finding insights on your strategy. For example, you might find your PPC campaign has more conversions in the weekdays rather than the weekend, or that you have exponentially more traffic when publishing a blog post once a week rather than twice a week. For whatever you are measuring, you will always find results that reveal the strengths and weaknesses in your marketing.

2. Take Action on Your Insights

You’ve spent quite some time looking into your marketing analytics to uncover and interpret what’s working and what’s not. Now comes the most important part of making your analytics a success: applying, adjusting, and making changes according to your data.

For example, your social media analytics reveal that those over the age of fifty are engaging more with your recent social media campaign. You might adjust your upcoming campaign and target those fifty and over, to get maximum results. Or, you might find most of your landing page visits are coming from your email marketing efforts rather than PPC. In this case, you will want to change your strategy and budget to focus more on email marketing to capture leads or conversions. Taking tangible action on your marketing analytics will always boost your efficiency, results, and sales.

3. Measure and Repeat

Measuring and applying your analytics data is a big step towards a solid marketing strategy. Even though you’ve made improvements, your testing shouldn’t end there. After making any change or implementation, you will have to measure your results once again, and for any new insights, adjust your strategy once more. At the end of the day, applying analytics is all about refining your strategy to be more precise and effective in every way.

As a full-service digital marketing agency, our analytics experts can help provide you with marketing results. If you’re looking to grow your business through marketing analytics, contact Admail West today.