In today’s rapidly expanding world of social media, merely posting content is not enough for your brand. For a successful social media marketing campaign, engagement is key. Social media engagement involves your audience commenting, sharing or interacting with your content. It creates a vibrant online community and reinforces your validity as a brand. You might have a great following, but if your audience isn’t engaged, then it might be time to re-think your social media strategy. Here are Admail West’s top five tips for increasing social media engagement.
1. Choose Only the Highest Quality Content
In the constant chatter of the online world, you need top quality content to grab attention. For your social media copy, take the time to craft a concise but sharp headline, and always be sure to re-edit your copy for typos, precision and clarity. Strong photos are also a defining feature in drawing attention online. Browse through stock images to find a professional and relevant photo you can pair with your post.
2. Ask for Engagement - Indirectly
The easiest way to increase engagement is to simply ask! Call’s to action (CTA’s ) return the greatest engagement. At the end of your post, ask users to comment their thoughts, or ‘Retweet’ your post if they found it interesting or helpful, or even link to a landing page to capture a lead. By asking for engagement, not only will your audience stay involved in your content, your content will be exposed to a bigger and bigger audience.
3. Boost Your Post
It’s no secret that only a small portion of your Facebook audience sees your posts. That’s why we recommend setting aside a budget for Facebook ads and boosts. By boosting your high-quality engagement post via Facebook, your can exponentially reach a larger audience, resulting in more comments, shares, and again, more exposure for your brand. You’d be surprised at how far just $100 can go for your company.
4. Make it Personal
When trying to reach your conversion goals, it’s easy for your social media marketing to get impersonal. Fans and followers do not want to feel that they’re being marketed to, they want to feel like they are a part of your community. Keep it personal by asking questions and creating a conversation. Create a community where users can contact you and share their thoughts, and make room for some fun posts in your social media strategy.
5. Post on A Regular Basis
Consistency is key in creating and maintaining a strong social media audience. As your number of posts drop, so does your engagement. To keep a steady posting schedule, start by creating a social media calendar and scheduling your posts. If you’re involved in your social media pages, you can expect your audience to be involved as well.
Engagement should always be a priority when fine-tuning your social media strategy. Implementing these few steps can create a buzz around your brand. At Admail West, our social media marketing and management experts run the whole gamut. From strategizing, audience targeting, reporting and management, we apply our industry knowledge to your benefit.
If your social media strategy needs an update, contact us today!