digital marketing agency

Is Your Social Media Hurting Your Brand?

Social Media is an amazing outlet for your company to develop a personal voice online. With millions of users and customized demographic targeting, many companies in many industries take advantage of the reach social media provides. However, social media is an art and when done incorrectly it could create a poor representation of your brand. Studies show that most customers do online research before making a purchase. If your social pages rank high and are not accurate representations of your company, you could be missing out on conversions. Things like unbranded posts or irrelevant content may be creating a misleading customer experience but luckily, with the right experience, each issue can be resolved fairly easily.

Branded Posts

Social media posts that do not represent your brand or at least have your logo pose a major threat to your pages. Part of the issue is that your content can be stolen or used by other companies on their social media. What makes posts powerful is that yours stand out and represent your company. Support your brand by creating professional and unique posts to your page. Include a wide variety of images, statuses, and shared links that all represent some part of your company and services. Furthermore, don’t repost anything without giving the proper credit. And finally, brand your page. Make sure your profile photo, header, and about your business segments reflect your website as closely as possible. Aim for professional and inviting.

Relevant Posts

Many companies enjoy sharing memes and other humor from the internet. Before you post, shy away from anything that isn’t consistent with the people in your client base. Avoid curse words and other crude humor (unless that’s your niche) and don’t repost anything that doesn’t look nice. Being active on social media is so much more than throwing some things on your timeline here and there. Be sure that your posts are relevant to your following AND your company. For example, if you’re in the restaurant business focus on food and drink or luxury items. Or if you’re in insurance post articles about local stories relating to insurance. Relevant posts show that you understand your audience and engage with current events.

Posting Consistently

A major part of social media posting is creating regular content. When client’s look at your page, they are able to tell that you’ve only posted a few times in the last six months and this shows a lack of attention to detail. If you have a small team, make sure someone posts once a month. Spreading out the responsibility lessens the hard work and makes it more varied in applicable content. If you have an adspend, hiring a marketing company like Admail West to create your social media posts is another efficient way to not only get a great branded social media page but also turn it into a lead generator for your company.

Adspend And Demographics

The last way your social media could hurt your brand is when there are not correct demographics applied to your advertisements. When you boost a post the money needs to be allocated to the right group of people in order to turn into ROI. This requires testing and an understanding of marketing tools. Advertising firms like Admail West offer social media marketing services that can help craft ads and target the right people. To better reach your demographics, ask Admail West for an analysis of your social media platforms. You just might be surprised with the results.

7 Ways to Make Your Marketing More Personal

In the current market, there’s more to just advertising your product or service and waiting for people to buy. Through your brand, there should be a differentiating factor that puts you above the rest and lets others know they can trust your brand. When you make your marketing more personable, it’s easy to achieve these goals. Your customers turn to you, listen to what you have to say, believe in your story and are more likely to come back for your product or service. There are many ways you can make your brand more exclusive and customer-oriented. Read to find our digital marketing agency tips for making your brand more personal.

1. Define Your Audience

Before you begin any of your marketing efforts, you need to know who you are going to be connecting with. Catering to just a general audience won’t get you too far. For example, marketing for teenagers is very different from marketing for executives, moms, or any other demographic for that matter. Can you see how differences in demographics help you define how you approach your marketing strategy? Knowing your target group gives you a roadmap towards how you want to develop your branding and reach your customers. This is where crafting your brand’s ‘voice’ comes in.

2. Establish a Voice

Now that you know who you will be communicating with, you will want to shape who you are through a solid tone of voice. Your voice communicates your product or service, your values and your story. Are are you a corporate brand? Go for a formal tone. Are you promoting a lifestyle brand? Keep it fun yet elegant. There is a whole spectrum of where your brand’s tone of voice lays. When your audience can connect with who you are and what you have to say, it’s immediately easier to establish that relationship between brand and customer.

3. Communicate the Value of Your Product or Service

In the ever-changing landscape of advertising, inbound marketing takes lead. Through  inbound marketing, your customers come to you. In this case showcasing the value of your product means everything. Why should people choose your brand over others? What makes it special? What gets people ready to buy?

There are so many channels to communicate the message of your product. Use content marketing to create e-books, articles or blogs to give an in-depth look at the background and value of your product or service. Online reviews through social media give people cues that your product and business are worthy. Presenting the value of your product or service is a completely harmless marketing move: you make it known, and from there people can decide if they want to make a purchase or not.

4. Keep Your Branding Consistent

Branding is more than meets the eye. Solid branding creates an association and connection between you and your customers, whether they realize it or not. When you establish a message that conveys your business ideas and values, you’ll want to stick with it through time. If your branding scheme and message are constantly changing, it’s hard for you to establish who you are and what you stand for as a business, product or service.

5. Stay Engaged, Respond Quickly

Staying involved with your customers means creating a personal connection and showing you care about their opinions, concerns and insights. Social media is a great platform for this, since it creates a clear line of communication between a business and it’s followers. It’s an outlet that allows potential and current customers to ask and receive.

The next step is to ensure that you respond to your customers, and on a timely manner. There’s no bigger turn off than being ignored by a company after having a bad experience with a product or service. Better yet, staying involved shows you care about your customers beyond making sales. A business that cares will always stay in business.

6. Focus Less on You, More on Them

There needs to be a steady balance between expressing how great your brand is and how much value it can actually provide to the customer. Too much self-promotion can hurt your brand. Adjust your marketing strategy so that your content shows the benefits of your product or service, and why working with your brand is superior.

7. Focus on the Long-Term

Every business wants their customers coming back for more. Even if that’s not the case, your customers can create more business through word-of-mouth referrals. Establishing a long-term connection with a consumer is the perfect strategy for growth and sustainability. Through digital marketing, you can provide updates and stay in touch through creating a monthly newsletter, sending emails with special offers, or updating your current and past customers through social media. When you stay connected and provide communication for the long-term, you can watch your business grow at a steady and solid rate.

A personal approach to marketing never fails to win trust over customers. At Admail West, our staff includes experts on online management, branding, copywriting and graphic design. If you’re looking for a talented and dedicated marketing agency in Sacramento, call us today.

What To Look For In A Qualified Digital Marketing Company

Online advertising is taking over the marketing world and with new forms of media available; the options are endless for choosing a digital marketing agency. When it comes to signing a contract for your lead generation and online reputation, it’s important to know what to look for in an agency or ad firm. There are four major qualities that can make or break your ROI, and considering them could save you countless dollars and hours, because we all know time is money.

#1 Data Driven Strategy Comes First

The most important way to distinguish the digital marketing pros from the novices is to look at their approach to your advertising. Data driven marketing matters because it not only brings high results, it generates more ideas for future campaigns. By taking the time to create an all inclusive strategy for your company, a digital marketing agency solidifies its chances of bringing in more leads, more impressions, and returns on marketing dollars. Every penny spent should be accounted for and considered carefully because no matter what industry you are in, companies work hard for their advertising spend. By considering the data and demographics available for your clientele, an advertising agency shows forethought and dedication to your project.

#2 Looks Matter

Another true mark of good advertising is when a company keeps creative minds in both writing and design on your projects. The language and overall look of a campaign is so essential to success that you could be generating double the leads with the help of a firm that takes it seriously. In a podcast by New York Designers called Design Matters, they dedicate time each week to developing ways for graphic designers to work more efficiently and more creatively. Design is the physical product your clients hold, the form they fill out to translate into a lead, and it’s your reputation. Digital Marketing Agencies that consider the look and feel of a campaign as essential are the ones you should trust with your online advertising efforts.

#3 They Know More Than You

Unless you’re a CMO or in marketing yourself, you never want to know more about marketing than your agency. Digital Marketing Agencies that know their stuff take the time teach you more about your own advertising and marketing in general. If you find that your sales rep doesn’t know what inbound marketing is and can’t tell you the difference between a click rate and conversion rate, you’re in trouble. Companies hire marketing agencies to know what they don’t so when you’re on the hunt, be sure to give your agency a pop quiz or two before signing the contract.

#4 They Value Reporting

Digital Marketing Agencies that have your best interest in mind practice with full disclosure. If you’re not receiving reports at least once a week, then there could be a breakdown in communication. A qualified digital marketing agency should have their own integrated reporting software that tells you about campaigns in-depth. Weekly reporting holds everyone to a higher standard of accountability and contributes to data driven marketing, which as mentioned above, is extremely important to results. Also, pro-tip, once you find that agency that’s just right for you; take some time to read the reports. You might notice trends and demographics you hadn’t seen before.

Recap: What to Look For In Digital Marketing Agency

Marketing contracts are expensive and though they frequently have great returns, there is a lot that goes into setting one agency above the rest. Remember that data driven marketing has proven to be the best time and time again. Read a recent study on why data is important. Similarly, that a well rounded campaign includes intelligent and experienced marketers who value accountability and design above the rest. If you keep those in mind the ROI will follow. To get an analysis on what type of digital marketing would work best for you; click here to contact an Admail West representative. We are a full service digital marketing agency.

4 Social Media Hacks for Your Business

Social media management and marketing pay huge dividends when done right. As a leading digital marketing agency in Sacramento, we’re attuned to the ins and outs of what makes social media marketing successful. Read to find social media hacks that you can apply to your business today.

1. Contests & Promotions

Holding a contest or promotion is great for your social media marketing strategy. Increasing audience engagement, driving leads, and gaining followers are all benefits of putting this tactic into play. When you do decide to run your contest or promotion, keep in mind your target audience and end goal. Do you want to generate revenue or increase brand awareness? For any of your marketing objectives, running a fun contest or promotion could be a game-changer in your strategy.

2. Seasonal Posts

The holidays stir up excitement offline and online, meaning social media channels are very active throughout the holidays. By creating unique and engaging holiday posts, you can up your social media engagement as well as generate qualified leads for your business. Before the festivities roll around, be sure to brainstorm some unique content for your holiday posts, and add them to your editorial calendar.

3. Landing Pages

In online marketing, landing pages are one of the most effective tools for capturing information and generating leads. If you’re promoting a product or service online, always direct viewers to a landing page specific to the nature of your post.

4. 'Share' Buttons

If you want above-average returns on your content and social marketing efforts, always include sharing buttons on your webpage. This gives the option for viewers to share your content on Facebook, Twitter, Pinterest, or any other social media platform. Maximize the number of impressions for your content, expose your brand, and help your content go viral with social sharing buttons.

Social media marketing doesn’t have to be complicated. Hiring a digital marketing agency to handle your social media management can help grow your business. If you’re looking for experienced social media marketers, contact Admail West Sacramento today.