content marketing agency

Key Components for Building an Online Presence

If your business hasn’t started with building an online presence, now is the time to start. There are too many reasons behind why building an online presence is beneficial to your business. Through a strong and engaged audience, your can garner the attention of potential clients, build trust in others, expose your brand, grow your business, and preset opportunities to sell your product or service. That’s a lot to gain! To do this, you’ll have to utilize your content marketing strategy to it’s maximum potential. Get started with our agency suggestions for effectively building your online audience.

Define your goals.

This is a step that should be defined before you begin building an online presence. If you’ve already started, that’s okay, there’s still room to readjust your strategy. You will want to look into who your target audience is. What is the demographic, what are their interests, what time are they online? Are you aiming for conversions, newsletter sign-ups, or leads? These are just a few questions to ask yourself before you begin any type of blogging, email, or social media marketing. If you don’t know where to start, dig deep into your Google Analytics account for insights or start with A/B testing.  Looking into these metrics saves you time, and helps you get clear on who you are catering to.

Keep your content all in one place.

Your viewers will not want to visit multiple sites to view your content. The focus is to make your content easily accessible. If you plan to build an audience through a blog, keep all your blog posts on one page, don’t scatter your content across your website. If social media is your outlet, keep your content there. You only have a few seconds to win over a potential follower. Remember,you are catering to your audience and making their user experience as easy as possible. If your content is organized in one place, people are more likely to follow and revisit your content.

Consistency is key.

This is the most important factor in growing your following online. The moment you stop providing content is the moment your audience will lose interest. In an ever-competitive online space, others can expect to see new content, emails, and social media posts often. It’s easy to lose engagement in your followers when you stop adding content or start posting lesser-quality content. In that case, focus on creating quality content, frequently. For this reason, an editorial calendar is a must for any content marketing strategy.

Provide something of value.

It’s most likely a given that providing other’s with quality will make them recognize and want more of your brand. However, consistently providing quality is easier said than done. So how can you provide quality content? Look for topics that haven’t been covered, share new insights that you’ve learned, add a fun twist to your social media or share an engaging infographic. Creativity and innovation play a huge role in making your content stand out.

Encourage others to share your brand.

Continual growth is your end goal in building an online presence. SEO will always help in making your brand found, but for efficiency having your content shared helps you gain followers, faster. For example, you can establish connections with other well-know brands or bloggers, and ask them to share your website or content. Make sharing easy through adding sharing buttons in your email, social media, or blog. It also never hurts to add a call to action in your content!

Admail West is a leading content marketing agency in Sacramento for making real results happen. Call us today.

Make Your Content Stand Out from the Rest

Every brand with an online presence needs a constant stream of fresh content to post on their social media, blogs, and website. In the midst of thousands of pieces of content released everyday, it becomes more competitive to ensure that your content is engaging, useful, and share-worthy. To find a strong return on investment on your content marketing strategy, you will want to ensure people are really seeing and engaging in your content. To do this, creating exceptional and flawlessly executed content is a must. Read our content marketing agency tips to learn how you can make your content stand out from the rest.

Make It Visually Appealing

The visual appeal of your content is the first determining factor whether viewers will click, read or or take action on your content. Creating visually appealing content is the first step in initially engaging your audience. To make your content engaging, always add photos to your articles, blogs posts, or website content. A relevant and quality photo is the determining factor in whether your audience will engage in your piece of content.

If adding photos to your content, use high-quality stock images. A dull, poorly taken photo will not capture any attention, and will not validate your content as being high-quality. Professional pictures will make your brand look just like that, professional.

Hire An Editor

Typos and grammatical errors are taboo when publishing any type of content. Not only will viewers lose interest, your brand or business will lose credibility.  For extensive articles, blog posts, or informational articles, it’s always great to have an editor sift through your content to guarantee it’s sharp, readable, and error-free.

Focus On Creating Something Unique

The time spent brainstorming and creating one-of-a kind content will have the highest ROI for your content marketing strategy. Whether it be an in-depth infographic, a fun animated video, or an insightful blog post, there is always a way to add creativity to make your content exclusive. With something new and innovative, people are more likely to share, comment and dig deeper into your brand.

Start the Process Early

Creating memorable content takes time. By allocating enough time to create your content, you can ensure  the process will be seamless and your content will be more than ready to be published, shared, and promoted. Start by creating a content calendar to get organized and set deadlines.

Admail West is the leading content marketing agency in the Sacramento region. If you’re looking for a team of highly talented and dedicated content marketers, copywriters, and graphic designers to take your content marketing to another level, contact us today!