automated marketing

Everyday Marketing: Email Marketing That Works

This week for everyday marketing, the theme is email marketing that works. When it comes to email marketing, we are all subscribed to a wide selection of our favorite companies’ email lists in hopes of receiving information about new products and specials. In fact, it’s quite likely that most days when you log into your email, your inbox is full of newsletters and campaigns. Some of which will entice you to click to a website and potentially even make a few purchases. The emails that invoke responses are email marketing campaigns done right.

Just today, this Bigstock email appeared in our inbox and we thought it was special enough to share. Bigstock is an excellent stock photo provider that understands the effects of visual aid in soliciting a response.

Visually Appealing

Upon opening the email, the first thing that strikes us is the bright nondescript image. The photo represents their company product and their creativity without creating a lot of visual competition within the email. What makes it so successful is that this is the main image with bright positive colors combined with an interesting photo. It’s unusual without being overbearing. When creating email marketing campaigns, one main graphic is a great way to keep it simple. Choose an image that works with your product or slogan while also being unique. Try to keep one campaign series on track with similar visual content without reusing images.

Simple

Another part of the success of this email is that it is so simple. The content is two main lines with large letters. It communicates that they have a large stock of visually appealing images that you don’t have to pay royalties on. You hear the benefits, diversity, and appeal of their product without being bogged down by a lot of words. Similarly, the color scheme is minimal but still cohesive. And finally, the call to action is straight forward and easy to find. Simplicity is key because you only have a few seconds to capture the attention of your consumer. Bigstock is an excellent example of how simplicity causes us to spend more time on an email and even click through. Want to improve your email marketing click rate? Choose a simple and unique design.

Free

The best part of this email is that it gives something away. A free stock photo may not be a huge deal but it’s a preview of their services and it creates a sense of trust between you and the company. Furthermore it gets people to your site. The longer you can engage a lead, the more time you have to convert them to a customer. The word free is used repeatedly throughout the image and even highlighted in different colors. If you want to make your email campaigns really effective, have some sort of persuasive offer.

Should Your Company Start Email Marketing?

At Admail West, we believe in email marketing as an excellent form of reaching the right customers and then staying in front of them. Our expert staff can provide you with an analysis of email campaigns that work. So should your company start email marketing? Definitely.  We create campaigns that work from start to finish and our team would be honored to help you put your email list to good use. Don’t have an email list? Ask about how Admail West can make you one.

Who else is Using Direct Mail?

Benjamin Franklin saw the importance of having a national mail service. As a supporter and lead advocate for this service, he became the United States first Post Master. Franklin also understood the value of Direct Mail and used it to promote his books. In the late 1700’s, Franklin would send out catalogs of his works to local readers. Many successful companies continue to follow his lead. This marketing strategy has existed for a much longer time than most of us realize. But just because direct mail has been around for centuries, doesn’t mean it’s outdated or any less effective. Despite our booming technology and resulting inclination to “go paperless”, successful companies are still finding great value in direct mail marketing campaigns.

The Fast food industry is an example of companies that frequently use direct mail. With simple coupons for their delicious, glorious, grease filled foods; they are able to boost sales significantly during slow periods at their restaurants. Using data that either company has at its disposal, it is possible for them to determine when their respective restaurants could use a bit more traffic and base their mail send outs around this information.

Similarly, leading auto insurance companies frequently use direct mail to reach customers. In combination with successful online marketing campaigns and television commercials, direct mail creates a great three way attack to keep your company on customers’ radar.

Of all the companies to use direct mail, the one that may be the most surprising is Google. In recent years Google has been known to use direct mail to promote various services. Considering Google is one of the biggest tech companies in the world and regarded as very progressive in the way they operate as a business, this speaks volumes for the effectiveness of direct mail.

Any of these major companies can prove the effectiveness of direct mail, and there is no doubt it can help smaller businesses as well. Admail West can create a campaign that works for your company, no matter what size. For more information visit us at admailwest.com or contact us

Getting Past Online Marketing Failures

Online marketing, even with trial and error, is an excellent way to gain newfound success. With older companies, the switch to online marketing requires strategy and time.  Frequently, a misstep can discourage companies from continuing online marketing. However, with expert help at setting realistic goals and a redefinition of progress, your company can succeed easier than you ever imagined. Online marketing is a great way to propel your company into the future and solidify the newer generation of consumers as your loyal clients.  What Admail West loves is that even an online marketing “failure” can be re-evaluated and turned into that thing that brings your next big success.

Online Marketing Failures Turned to Successes

Social Media Marketing

This occurs often in small businesses. An owner attempts a social mediamarketing which costs much more in time than the revenue it generates. While some business owners would quit here, we find this to be the best opportunity to step in. Failure is data, and data is a better understanding of your customers' behaviors. In marketing, there are no failures, there is only more information. Taking into consideration what does not work allows you to hone in on the science of what does. With the right understanding of your information, your social media will become a powerful tool. It doesn't matter than it hasn't worked in the past.

PPC Advertising Gone Stale

PPC ad campaigns that failed often turn business owners off of integrated marketing. However, behind every single PPC campaign is a wide variety of data that Google stores. That information allows experts to create a strategy for you that not only boosts PPC response, but also flows into all forms of your online marketing. You'll never see a lack of leads or low click rate as failure. See it as data for the best strategy for your next time around.

The Grass Is Greener

There is great opportunity in our failures. We just have to look clearly, looking back at them and investigating what went on will narrow down your strategy till it’s spot on. Our team at Admail West can help you analyze past online marketing and devise a plan for your next marketing campaign. In reality, knowledge is power. Every attempt is one step closer to success.

Contact us today for an online marketing audit. We can help!