Social media

Top User Experience Tools For Great SEO

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Developing an SEO strategy is key to building an organic online presence that leads to ROI long after you've stop spending money on it. In fact, SEO is one of the best ways to create a sustainable online marketing strategy that can provide your company with long term results like you've never seen. Using your website to create ranking on Google is simple and effective when you use the following tools.

  1. Social Media- Blogging for your website isn't enough SEO in its own. You need to get links to those blogs out into cyberspace where people will click them and Google will catalog them to promote your site. A great SEO rule of thumb is to always pin, tweet, and share all your new website additions on your social media. This provides branded and regular content to your profiles AND provides essential backlinks that work like SEO gold.
  2. Online Review Sites- Wondering how to make a more dynamic keyword strategy for SEO? Take the negatives and spin them around. A great SEO strategy should outrank Yelp, Google Places, and other review sites. Consider the bad reviews as words you need to capitalize on and start to outrank them with your website. Taking cues from your haters and your fans alike will bring you rankings benefits!
  3. Google Analytics- No marketer in their right mind would start any campaign without a thorough report from Google Analytics. Just because you think you want to rank for a keyword doesn't mean it's being looked up. Take some time to research for yourself and get your hands dirty with the data. Google Analytics is Google's way of handing you the best SEO strategy.
  4. Visual Content- Make sure that your content is so much more than just words on a screen. People respond positively to visual aids for everything. Creating dynamic tables, infographics, and charts ups your Google user experience rating and therefore ups your SEO rankings. Take pictures of your products, your team, and your progress. And, hire a graphic designer to create awesome custom graphic content.

There is a lot that goes into great Google rankings. Make the most out of your SEO today with the above tips and tricks. And, don't forget to hire an SEO agency to help along the way!

How To Perfect Your Target Audience On Social Media

The key to strong social media posts is getting the right target audience before spending a large sum on adspend. That is why testing your ads is one of the essential parts of the Admail West on boarding process for clients. So how do we do it? Getting the right target audience is a several step process. It requires a certain amount of dedication and time rather than the need for instant results. For all of you looking to get your marketing demographics down, let’s break down one of our proven methods.

Design.

The first thing you do before spending a single penny is get some design concepts. This is a great group activity. Take some time with your online marketing team to brainstorm 3 or 4 unique looks for an ad or Facebook post. Include a tagline or inspirational quote, these tend to be compelling. Similarly, use your logo to brand your post.

Pro Tip- Avoid stock photos if possible. Using a real company photo or holding a photo shoot is more appealing to any target audience.

Content.

Next define your goal and then shape content around your offer. Are you looking for leads or interaction? Write your content 3 or 4 different ways and then associate it with an appropriate graphic.

Pro Tip-  Think about who you are talking to or who you would like to be your clients and shape your content around that.

Testing.

Start with a small budget for each sample ad. $20 per ad should be plenty. Then for each ad try a different age group, company keywords, and think of activities or interests that your prospects may also enjoy. Then watch what happens over a 2 day period.

Pro Tip- Spend plenty of time looking at your data before you define you target audience.

Overview of Defining Your Target Audience

Demographic marketing in the digital sphere is more advanced and honed in than ever. Marketing can be made simple on social media. Facebook is an extremely powerful tool to put you right in front of your potential consumers. With the right target audience, your company could experience its strongest ROI.

Everyday Content Writing Tools

Good content is a powerful marketing tool. But you might be asking, what is content marketing? It’s a blend of blog posts, extremely useful informational articles, social media posts and more. Not only can good marketing content reel in potential clients and customers, it can also strengthen your brand’s identity. That’s why it’s important to invest time, research, and focus when developing content for your marketing strategy. At Admail West, content marketing is an integral part of our services. Take a look at some of the helpful content writing tools we like to use.

1. HubSpot’s Blog Topic Generator

If you’re writing and producing multiple blog posts a week, chances are you’ll come across a creative block when brainstorming ideas. In these moments Hubspot’s Blog Topic Generator comes in handy. Type in your keywords, submit, and let Hubspot do the thinking for you.

2. Bitly

If you’re including links in your social media posts or blogs, it’s not always the best idea to include a long URL. When creating a strong and powerful piece of content, you want your writing to read smoothly, concisely, and consistently. A long and unsightly URL will impede on your content’s readability. Bitly allows you to shorten and customize your links, as well as track how many viewers have clicked your specific link. Here’s an example of an Admail West URL, shortened with Bitly: http://bit.ly/5_tips_marketing.

3. Google Trends

Want to know if your potential topic is popular? Hop on Google Trends to find out! This tool allows you to see if your topic is gaining or losing popularity, based on Google searches. You can also find in which location your topic is most popular, as well as other similar topics others are searching for. This is a great tool for doing research on a potential blog topic.

4. Google Docs

We love using Google Docs for essentially everything. The user-friendly nature of this app makes writing content and creating editorial calendars a breeze. It’s also great for collaborative efforts - you can share your marketing content documents with anyone online, access them easily from any location or device, and be sure that your changes will be saved automatically. If you need a great platform to write your content, Google Docs is your best best.

5. Adwords

Adwords is a great tool for driving leads and conversions for your business. But it’s also a great tool for finding SEO keywords for your content. Adwords provides you with statistics on how many people around the world have searched for a certain keyword, in any given period of time. With Adwords, you can most certainly learn about an audience’s interests, search patterns and more. If you’re looking for a reliable way to find the most relevant SEO keywords for your content, Adwords is key.

Content writing doesn’t have to be a complicated endeavor. If you want to take full advantage of what a marketing content strategy can offer your business, contact Admail West Sacramento today.