Admail West

Is Your Social Media Hurting Your Brand?

Social Media is an amazing outlet for your company to develop a personal voice online. With millions of users and customized demographic targeting, many companies in many industries take advantage of the reach social media provides. However, social media is an art and when done incorrectly it could create a poor representation of your brand. Studies show that most customers do online research before making a purchase. If your social pages rank high and are not accurate representations of your company, you could be missing out on conversions. Things like unbranded posts or irrelevant content may be creating a misleading customer experience but luckily, with the right experience, each issue can be resolved fairly easily.

Branded Posts

Social media posts that do not represent your brand or at least have your logo pose a major threat to your pages. Part of the issue is that your content can be stolen or used by other companies on their social media. What makes posts powerful is that yours stand out and represent your company. Support your brand by creating professional and unique posts to your page. Include a wide variety of images, statuses, and shared links that all represent some part of your company and services. Furthermore, don’t repost anything without giving the proper credit. And finally, brand your page. Make sure your profile photo, header, and about your business segments reflect your website as closely as possible. Aim for professional and inviting.

Relevant Posts

Many companies enjoy sharing memes and other humor from the internet. Before you post, shy away from anything that isn’t consistent with the people in your client base. Avoid curse words and other crude humor (unless that’s your niche) and don’t repost anything that doesn’t look nice. Being active on social media is so much more than throwing some things on your timeline here and there. Be sure that your posts are relevant to your following AND your company. For example, if you’re in the restaurant business focus on food and drink or luxury items. Or if you’re in insurance post articles about local stories relating to insurance. Relevant posts show that you understand your audience and engage with current events.

Posting Consistently

A major part of social media posting is creating regular content. When client’s look at your page, they are able to tell that you’ve only posted a few times in the last six months and this shows a lack of attention to detail. If you have a small team, make sure someone posts once a month. Spreading out the responsibility lessens the hard work and makes it more varied in applicable content. If you have an adspend, hiring a marketing company like Admail West to create your social media posts is another efficient way to not only get a great branded social media page but also turn it into a lead generator for your company.

Adspend And Demographics

The last way your social media could hurt your brand is when there are not correct demographics applied to your advertisements. When you boost a post the money needs to be allocated to the right group of people in order to turn into ROI. This requires testing and an understanding of marketing tools. Advertising firms like Admail West offer social media marketing services that can help craft ads and target the right people. To better reach your demographics, ask Admail West for an analysis of your social media platforms. You just might be surprised with the results.

6 Updates On Google’s Hummingbird Algorithm

It's time to update your SEO marketing strategy and you may be a little lost with the in's and out's of Google's algorithm. The current algorithm, named Hummingbird, is more intuitive and simple than you may imagine. Let's take some time to get familiar with the updates.

1. The context of your content matters.

This is the single-most defining feature of Google’s Hummingbird. The new algorithm is designed not to only take into account keywords, but to also consider other synonymous words and semantics used throughout your content. Google calls this ‘conversational search.’ For example, the topic and words of an entire sentence are taken into account, rather than just the specific keyword placed in the sentence. It’s a big-picture approach to content.

2. Focus more on long-tail keywords.

Though shorter keywords are still relevant, long-tail keywords steal the spotlight in Hummingbird. Long tail keywords result from a longer search query that the user enters in the search box, as well as long-tail keywords placed in your web content. Long-tail keywords more relevant, and almost always result in a higher conversion rate and ROI on SEO marketing.

3. Informational content is the focus.

Google wants to answer user’s questions as best as they possibly can. ‘How-to’ or informational content takes the lead in search results content. Be sure to add in some instructional posts to your website or blog.

4. Your homepage isn’t everything.

To further refine search results for users, Google has begun displaying specific web pages in their search results, as opposed to general home pages. For example, users searching for ‘Integrated Marketing Sacramento’ might land on Admail West’s homepage www.admailwest.com. With Hummingbird, search results will display a more relative page in the website, such as www.admailwest.com/service/integrated-marketing. Taking the next step and ensuring that every page on your website is optimized will pay dividends.

5. Older SEO factors are still relevant.

It’s important to remember that older SEO factors matter in creating a cohesive content strategy. High-quality backlinks and shorter keywords are still part of the equation. If you’re not too familiar with the workings of SEO, consider hiring SEO experts like Admail West.

6. Fresh, new content will never go out of style.

As always, a solid website is one that churns up their content on a consistent basis. Regular website audits and refreshed content signal to Google that your page has new, updated, and relevant content.

So Why Should You Care About SEO Updates?

Hummingbird will give preference to those who follow proper SEO marketing practices. Creating quality, informational content for the purpose of helping your audience will always lead the way to a solid and unquestionable content marketing strategy. To get the best results, content and SEO practices can be incorporated through your blog or website content.

In the ever-changing landscape of SEO, creativity and in-depth industry knowledge are essentials. As a skilled digital marketing agency, Admail West houses a team of knowledgeable SEO experts. We help clients improve their search rankings ethically and efficiently. If you’re looking for a skilled team of marketing professionals, learn about Admail West SEO services for your website. Contact us today!

Why You Need A Marketing Analysis

Most growing companies can expect to spend nearly 12% of their revenue on marketing per year. With such a high percentage of income being spent on promoting your public image, you might want to know exactly where that money goes and if it’s effective. Marketing in the digital age is quicker, more available, and more diverse than ever before but just because you have plenty of options, does not mean you should be using them all. In fact, most companies will find that 2-3 different marketing efforts are more than enough to bring in that much needed ROI. So how do you know what marketing works?

What Is A Marketing Analysis?

Because advertising companies likely have experts in each field on staff at all times, that means they can have insight into all faucets of your marketing.  A marketing analysis is when we are given temporary access to your social media, ad campaigns, email marketing, CRM and sales management, website, and analytics. Then we run statistics compared to your best months of income in relation to your ads, then we compare your statistics to the industry standards for your company. An analysis is when we take every part of your marketing into consideration and investigate exactly which campaign efforts are bringing in the cash.

What Do You Do With A Marketing Analysis?

Upon completion of an analysis, Admail West will do two things. First, we will sit down and go through page by page of your report. We discuss what worked, what didn’t, and answer any questions about what those numbers actually mean. You will likely be surprised about what brings in the money and what doesn’t. The next thing we do is use the information to create an all inclusive strategy. When we take into consideration what has worked for you, we can create a step by step game plan to market more effectively for better results.

The Best Benefit of A Marketing Analysis

Time and time again, we see that our clients are very happy with an analysis because they can streamline their marketing spending. Frequently our clients have outdated data, a lack of direction, and several campaigns that don’t integrate. All of those are things Admail can fix. Hiring an agency or throwing money at social media isn’t the trick to successful marketing, knowledge is. With a marketing analysis, you can expect more customer acquisition, more qualified leads, and growth. Dreaming of reaching new heights in your industry? It might just be time for a marketing analysis.

Content Matters

So you decided to start your marketing campaign with asocial media presence. That’s great! You created a Facebook for your business. You already have 20 likes? That’s awesome! Maybe you also added a twitter account and a blog. So how do you keep attention on your profiles? With good content.

Content includes all the pictures, comments, blog posts, artwork, or music that you post online. The content quality is important. Nobody wants to read generic blog posts.And nobody will read boring blog posts that just list your companies name over and over in hopes of increasing said companies presence in search results. In fact, Google is aware of this tactic. Using it will result in your website being exiled to the frozen tundra that is the back pages of the search results.

So how do you fill the need for fresh content in a cost and time effective manner? The easy solution is pictures, as mentioned in the previous post.Pictures with brief captions can say more, more efficiently than a blog post that you probably didn't want to write in the first place. People respond well to pictures and they are easy.

But pictures aren't enough for most online profiles and websites. Sometimes written content is needed. If you need quality copy,blog articles, or emails written but you don’t have the time, hiring writers for your content is viable option. Admail West can help your business with any of these services and more. Find out more about us from our websitewww.admailwest.com or contact us through any option.

Defining Target Audience

When it comes to selling, defining your target audience is essential to success. Most products fall into a niche market and are only appealing to select people. At Admail West, we spend so much time looking at data to better understand what makes your target audience so special. Then, we market to those qualities. This strategy provides excellent results, every time.

Let’s say you are in the solar panel industry. Your company installs and services solar panels on residential properties. This example is easy enough to figure out the target. The target audience is homeowners. However, targeting more affluent homeowners with larger electricity bills is an even better target market. The question is then what is the process for defining your target audience?

Consider the following:

1)       Creating a profile for different types of potential customers

2)      Determining where the audience is. (This pertains to where they are geographically but more so where they are ‘media wise’.)

3)     Researching past success of other competitor companies

4)     Looking at the profiles of people who have purchased product from you in the past

5)     Establishing behaviors of purchasing clients through campaign analytics

Start with the small stuff, like location. For example, it’s dark in Norway for half the year, so we aren't going to market solar panels to them. Sorry Norway. If you are thinking Geographically, maybe focus on sunny areas like San Diego. See it's not so hard defining target audience for your company?

It’s fair to assume that there is at least one computer in any of the target households and it is possible, if not probable, that at least one head of the household is using social media. Unless you are targeting a much older demographic, you target audience is primarily online.

Choose a Way to Reach Your Target Audience

PPC or Pay per Click advertising, are the ads presented at the top and sides of your Google search results. They are triggered by certain search terms. Homeowners searching something like ‘saving energy’ or ‘green technology’ may see PPC ads for solar companies or energy saving appliances. This is an effective means of targeting and advertising to a specific group of people.

Most people have some means of social media to stay connected. Once you have a target audience, try and reach them through ad campaigns. Facebook is great way to target certain demographics and they have their own advertising similar to PPC. An ad you place with Facebook would be presented to certain homeowners based on their age, profile content and search history. After that it is hopefully being clicked on by homeowners who are interested in your product or services.

Anything else we can assume about homeowners? They have mail boxes. Purchasing a mailing list of a specific demographic, and sending out direct mail is a great way to market your business.

Admail West creates custom marketing strategies and is an awesome direct mail service. We have created successful marketing campaigns for all types of businesses. If you’re looking to increase marketing efforts for your business, contact our team at Admail West and find out how we can help you find and reach your target audience.