Search Engine Optimization Vocabulary Every Marketer Must Know

In the scope of SEO, there are dozens of words that point towards different parts of site ranking. Because search engine optimization is such an important part of online marketing, it’s vital to your success that you and your team understand every element of SEO. Not only can a better understanding of search engine optimization increase your online ranking, it can really impact your organic leads. For companies looking to create a lasting presence online, our search engine optimization vocabulary could make the difference of ranking first rather than a few pages back.

Terms You Need To Know About SEO

Search Engine Optimization (SEO): The act of altering a website so that it rises higher in the organic crawler-based listings of search engines. SEO strategies and tactics are what ultimately garner "free" traffic or drive users to a website, rather than paying for listings on Google, Yahoo, etc.

Headers: The largest headline style you can use on the HTML of a site. Best for main subject headings. Search engine crawlers will look for keywords used in headers.

Keyword Tags: Tags help your users find what will be discussed or conveyed on a particular page. Tags--which are always clickable on most websites--are found in two places: in the tag line at the top of every page, and in the tag cloud. This is particularly true for websites. META Tags: META tags are used by search engines to search results pages. Making sure to use meta tags, description, keywords, and title for every page on your website.

Directories: Parts of search engines where listings are gathered through human efforts, rather than by automated crawling of bots on the web. In directories, web sites are often reviewed, summarized in about 25 words, and placed in a particular category.

Crawlers (aka "spiders"): Components of search engines that gather listings by automatically "crawling" the web. Search engine crawlers (also called spiders or robots) follow links to web pages. They make copies of the web pages found and store them in the search engine's index.

Keywords: The most popular search terms identified for the subject of your wiki. Many different online tools can help you identify the most effective keywords for your wiki.

Organic Listings: These are listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Paid inclusion content is also often considered "organic" even though it is paid for. This is because that content usually appears intermixed with unpaid organic results. Outbound Links: Links on a particular web page leading to other web pages, whether they are within the same web site or on other web sites.

Backlinks: All links pointing at a particular web page. These are also called "inbound links".

Need a Little Search Engine Optimization?

As an agency, Admail West is able to perform SEO related tasks for websites in the most efficient way. We have a team of staff that works with search engines day in and day out giving all our clients a leg up on the ranking competition. If your company is looking for higher rankings, Admail West would be pleased to perform a site audit and provide recommendations for our ideal package for you.

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