New Trends In Mobile Marketing

Mobile marketing is your company’s best friend when it comes to reaching your prospects every single day. Through mobile strategy, organizations can reach new lead generation heights and gain valuable data on their target markets. The following are just a few of the powerful ways your company could benefit more from a little strategic mobile marketing.

Click To Call

Mobile marketing is nothing if not efficient. The click to call strategy is the strategic placement of clickable phone numbers on your company’s emails, websites, social media, text messages and more. All it requires a consumer to do is press your phone number and they’re instantly in contact with you. Click to call allows you to increase conversion rates by cutting out forms as the middle man. Mobile marketing solutions like this take a few minutes to program making them simply non-negotiable for any digital campaign.

Social Media

More than half of social media users use it primarily on a mobile device. In fact, it has become so overpowering in the user market that platforms like Facebook offer and sometimes require, mobile friendly advertising. Taking advantage of mobile optimized social media campaigns can help increase social media conversion, follows, and engagement by over 75% in just the first month. At Admail West, we have found that focusing on mobile devices for our client’s adspend significantly increases the chances of their prospects interacting.

Responsive Design

If your website and webforms aren’t mobile friendly, this is an absolute must. Mobile marketing solutions include a responsive (re-sizeable) design for your websites. It means that when users see your social media ads (reference point above), they can follow through and convert on your website without ever leaving their portable device. The American population is constantly on the go and by catching up to speed, your company can guarantee a following. Responsive layouts are the first step to a strong mobile marketing campaign so start there.

Email Apps

Less and less people need to type in their email login as they now received emails instantaneously to their phone email apps. Email apps are just as effective as texting and your prospects likely check it on an hourly basis. If you’re using email marketing, make sure that responsive and mobile friendly emails are part of the equation. While it can take some more time in the design aspect, it’s ROI far outweighs the cost of a few added hours.

If you are interested in making your online campaigns mobile marketing friendly, contact the experts here at Admail West. Our team of strategists, designers, and data analysts can develop an integrated marketing campaign that covers all your necessary platforms.