Online advertising is taking over the marketing world and with new forms of media available; the options are endless for choosing a digital marketing agency. When it comes to signing a contract for your lead generation and online reputation, it’s important to know what to look for in an agency or ad firm. There are four major qualities that can make or break your ROI, and considering them could save you countless dollars and hours, because we all know time is money.
#1 Data Driven Strategy Comes First
The most important way to distinguish the digital marketing pros from the novices is to look at their approach to your advertising. Data driven marketing matters because it not only brings high results, it generates more ideas for future campaigns. By taking the time to create an all inclusive strategy for your company, a digital marketing agency solidifies its chances of bringing in more leads, more impressions, and returns on marketing dollars. Every penny spent should be accounted for and considered carefully because no matter what industry you are in, companies work hard for their advertising spend. By considering the data and demographics available for your clientele, an advertising agency shows forethought and dedication to your project.
#2 Looks Matter
Another true mark of good advertising is when a company keeps creative minds in both writing and design on your projects. The language and overall look of a campaign is so essential to success that you could be generating double the leads with the help of a firm that takes it seriously. In a podcast by New York Designers called Design Matters, they dedicate time each week to developing ways for graphic designers to work more efficiently and more creatively. Design is the physical product your clients hold, the form they fill out to translate into a lead, and it’s your reputation. Digital Marketing Agencies that consider the look and feel of a campaign as essential are the ones you should trust with your online advertising efforts.
#3 They Know More Than You
Unless you’re a CMO or in marketing yourself, you never want to know more about marketing than your agency. Digital Marketing Agencies that know their stuff take the time teach you more about your own advertising and marketing in general. If you find that your sales rep doesn’t know what inbound marketing is and can’t tell you the difference between a click rate and conversion rate, you’re in trouble. Companies hire marketing agencies to know what they don’t so when you’re on the hunt, be sure to give your agency a pop quiz or two before signing the contract.
#4 They Value Reporting
Digital Marketing Agencies that have your best interest in mind practice with full disclosure. If you’re not receiving reports at least once a week, then there could be a breakdown in communication. A qualified digital marketing agency should have their own integrated reporting software that tells you about campaigns in-depth. Weekly reporting holds everyone to a higher standard of accountability and contributes to data driven marketing, which as mentioned above, is extremely important to results. Also, pro-tip, once you find that agency that’s just right for you; take some time to read the reports. You might notice trends and demographics you hadn’t seen before.
Recap: What to Look For In Digital Marketing Agency
Marketing contracts are expensive and though they frequently have great returns, there is a lot that goes into setting one agency above the rest. Remember that data driven marketing has proven to be the best time and time again. Read a recent study on why data is important. Similarly, that a well rounded campaign includes intelligent and experienced marketers who value accountability and design above the rest. If you keep those in mind the ROI will follow. To get an analysis on what type of digital marketing would work best for you; click here to contact an Admail West representative. We are a full service digital marketing agency.