If your business hasn’t started with building an online presence, now is the time to start. There are too many reasons behind why building an online presence is beneficial to your business. Through a strong and engaged audience, your can garner the attention of potential clients, build trust in others, expose your brand, grow your business, and preset opportunities to sell your product or service. That’s a lot to gain! To do this, you’ll have to utilize your content marketing strategy to it’s maximum potential. Get started with our agency suggestions for effectively building your online audience.
Define your goals.
This is a step that should be defined before you begin building an online presence. If you’ve already started, that’s okay, there’s still room to readjust your strategy. You will want to look into who your target audience is. What is the demographic, what are their interests, what time are they online? Are you aiming for conversions, newsletter sign-ups, or leads? These are just a few questions to ask yourself before you begin any type of blogging, email, or social media marketing. If you don’t know where to start, dig deep into your Google Analytics account for insights or start with A/B testing. Looking into these metrics saves you time, and helps you get clear on who you are catering to.
Keep your content all in one place.
Your viewers will not want to visit multiple sites to view your content. The focus is to make your content easily accessible. If you plan to build an audience through a blog, keep all your blog posts on one page, don’t scatter your content across your website. If social media is your outlet, keep your content there. You only have a few seconds to win over a potential follower. Remember,you are catering to your audience and making their user experience as easy as possible. If your content is organized in one place, people are more likely to follow and revisit your content.
Consistency is key.
This is the most important factor in growing your following online. The moment you stop providing content is the moment your audience will lose interest. In an ever-competitive online space, others can expect to see new content, emails, and social media posts often. It’s easy to lose engagement in your followers when you stop adding content or start posting lesser-quality content. In that case, focus on creating quality content, frequently. For this reason, an editorial calendar is a must for any content marketing strategy.
Provide something of value.
It’s most likely a given that providing other’s with quality will make them recognize and want more of your brand. However, consistently providing quality is easier said than done. So how can you provide quality content? Look for topics that haven’t been covered, share new insights that you’ve learned, add a fun twist to your social media or share an engaging infographic. Creativity and innovation play a huge role in making your content stand out.
Encourage others to share your brand.
Continual growth is your end goal in building an online presence. SEO will always help in making your brand found, but for efficiency having your content shared helps you gain followers, faster. For example, you can establish connections with other well-know brands or bloggers, and ask them to share your website or content. Make sharing easy through adding sharing buttons in your email, social media, or blog. It also never hurts to add a call to action in your content!
Admail West is a leading content marketing agency in Sacramento for making real results happen. Call us today.