Because of the internet and open consumer conversation, information on just about anything is a few clicks away. Often now, you can have access to this no matter where you are. Most likely with a device in your pocket or purse. From the second an Email Marketing campaign begins to the moment a customer clicks your link, they have had access to an entire database of information about similar companies. Now, add in the personal opinions and reviews provided on social media, you know, that thing you mindlessly browse every time you sit down at your computer? Mix it all together and by the time you show up at the place you actually wish to purchase a product there is a very good chance your mind has been made.
You are not alone. In fact, this outlines the average, everyday consumer in our world. So how do you stand out? The answer lies in engagement. You have to be the first supplier a customer sees and you have to know everything about those people. EVERYTHING. Then you have to stay one step ahead of your competition and several steps ahead of your consumers.
If you answered yes, you should speak with some fortune 500 companies because you have probably made a breakthrough that they haven’t even made. These companies spend billions of dollars per year on that very concept. Stay ahead of everyone.
The most proven outlet for getting noticed by a consumer is also one of the most overlooked. Email marketing.
Let me tell you why it’s still effective.
A buyer that gets information quickly also wants their product quickly. If I’m on the freeway and I spot a billboard I still have to research where to find the store, drive there, find what I want, stand in a line, buy the product and go home.
With an email marketing campaign, containing the same information as the billboard, I can click a link and spend 30 seconds to get exactly what I want.
Talk about engaging the empowered consumer! Theres no better way!