Email marketing spam may be a touchy subject, but here at Admail West, we are prepared to dispel a few rumors that may be keeping you away from integrated marketing. While your company may shy away from email marketing, because you think it’s spamming, the reality is that an effective automated marketing campaign can go farther than any print ad. With the right email marketing tools, promotional emails can help you get your product to interested parties. In fact, email marketing spam becomes an irrelevant argument because customers begin to interact with you and even keep an eye out for their long awaited newsletter.
Email Marketing Spam Truth Vs. Fact:
- Email Marketing is Spam Because You Send A lot of Emails. Yes and No. The solution here is to follow a timeline that keeps customers interested in your email without bogging down their in-boxes. In fact, most companies send 1-3 emails per month. The companies that send 10+ unsolicited emails are spamming. See the difference?
- Email Marketing Drives Away Customers. False. Unless you are sending a mass amount of emails to the same people (See above paragraph), your emails keep you in front of customers. They remind consumers that you’re still there and you’re still awesome. Our years of experience in automated and email marketing have proven that leads and revenue increase when a company sends a regular email newsletter.
- It Is Illegal to Send Emails To Purchased Lists. So False. You may send an email to whomever you want. There is, however, one caveat. You must have an opt out button that removes customers from your list. Free speech is still a thing, and that includes the right to remove themselves from your lists. However, making the opt out button prevalent doesn't mean you’ll lose most of your list. It just helps weed out the people who aren't interested. Voila! That means better data.
The real secret to avoiding email marketing spam is simple. Create unique and relevant content that captures your audience’s attention. Follow a timeline and don’t send a million emails in one month. And finally, create a strategy so that your emails flow seamlessly into your customers email and straight to your landing page or website.
Many modern email services have a spam folder and most types of promotional email will end up there if the sender is not in the users contact list. However, with all that aside there are ways to get your email past the spam blocks, and that is a reliable strategy with well-written content. Admail West offers automated email marketing strategies that allow you to connect with your customers right on their computers. Our email marketing strategy can make the difference in driving your company online leads.
Our marketing team at Admail West has a strategy to help your business’s promotional emails stay out of the spam folder.