Developing your new brand identity, starts and ends with a firm understanding of your company and what it has to offer. As times change, so should your company. Whether that is to reflect that your audience has expanded demographics or it has aged with existing targets, you need a brand that is recognizable and unique to you. Most company owners have a feeling about what they do best, and when you sit down to brainstorm your new identity, remember that in the digital age, your brand is the most important part of your company.
- Audience Targeting In Your Brand
Before starting a new look, sit down with your team and a marketing agency to get a grasp on who is your target audience. This should change your logo and coloring because depending on age, gender, class, business, and salary range for your customers, they will respond to things differently. It’s extremely important to know who your audience is. A great way to get a visual concept is to look at your social media followers. Platforms like Facebook allow agencies like Admail West to run reports on a specific page’s demographics. Once you have a solid grasp on this, then you can move on to the design.
- Inspired Graphic Designer
This is the second most important part of your new look. You should only work with designers that have a deep understanding of brand guidelines and qualities. An inspired designer can shave months off of your rebrand time. Also, remember to listen to their advice. Many people forget that sometimes less is more. When you stray from the straight and narrow of branding, be sure to ask your designer for some input.
- Brand Consistency
Once your brand is done, make sure it’s spread everywhere. We mean absolutely everywhere. There should be no trace of your old brand except in archived material and contracts. Consistency is what makes a brand particularly recognizable and successful. You don’t want to miss out on being remembered because your email signature is non-descript. Brand consistency breeds trust.