Mobile Advertising is sweeping through every type of marketing campaign and now is the time to get on board with your company. From email marketing to social media, mobile advertising is a powerful tool in capturing your leads on-the-go. So how do you keep up with mobile marketing? Below is a cheat sheet for what's new in 2015 for mobile advertising. Catch up today!
Social Media and Mobile Advertising
Facebook is the social media king and when you're wondering what is the best way to reach your market with the Facebook app, it's never been easier. Facebook advertising has their own section of their site dedicated to teaching you dimensions, best practices, and mobile optimization for every ad. In fact, when you boost a post you can now be confident that every single ad looks great on mobile. See below image for an example of how to use the Facebook Advertising tools to create mobile ads that look great!
Responsive Landing Pages And Mobile Marketing
This year, many landing page companies are releasing a much more customized version of responsive marketing. This means that rather than your site scaling down for your visitors on a mobile device, you can completely rearrange the page to make the mobile version better suited for a phone. A huge part of mobile advertising is creating an online environment that is easy and straightforward to use for clients no matter what device they are on. Mobile advertising is more than looking for gimmicks or sending an SMS campaign, a large part of it is simply creating great graphic design. Below is an example of a recent Admail West mobile landing page. Note the simplicity and straightforward call to action.
Email Marketing On Mobile Devices
The thing we are the most excited about for 2015's mobile advertising is responsive emails and automated programs. What's so awesome about email softwares we work with are their heightened ability to create really custom graphics. You can do so much more than simply scale down your images. Some softwares now let you swap out different images for mobile compared to desktop and if that's not a huge step forward in mobile advertising, I don't know what is!
Interested in a Mobile Advertising Campaign?
Signup today for a mobile marketing strategy with Admail West. Our team can help you combine all your marketing efforts into one large and effective campaign. Get a free consult from our marketers today!