Public Relations

Is Your Social Media Hurting Your Brand?

Social Media is an amazing outlet for your company to develop a personal voice online. With millions of users and customized demographic targeting, many companies in many industries take advantage of the reach social media provides. However, social media is an art and when done incorrectly it could create a poor representation of your brand. Studies show that most customers do online research before making a purchase. If your social pages rank high and are not accurate representations of your company, you could be missing out on conversions. Things like unbranded posts or irrelevant content may be creating a misleading customer experience but luckily, with the right experience, each issue can be resolved fairly easily.

Branded Posts

Social media posts that do not represent your brand or at least have your logo pose a major threat to your pages. Part of the issue is that your content can be stolen or used by other companies on their social media. What makes posts powerful is that yours stand out and represent your company. Support your brand by creating professional and unique posts to your page. Include a wide variety of images, statuses, and shared links that all represent some part of your company and services. Furthermore, don’t repost anything without giving the proper credit. And finally, brand your page. Make sure your profile photo, header, and about your business segments reflect your website as closely as possible. Aim for professional and inviting.

Relevant Posts

Many companies enjoy sharing memes and other humor from the internet. Before you post, shy away from anything that isn’t consistent with the people in your client base. Avoid curse words and other crude humor (unless that’s your niche) and don’t repost anything that doesn’t look nice. Being active on social media is so much more than throwing some things on your timeline here and there. Be sure that your posts are relevant to your following AND your company. For example, if you’re in the restaurant business focus on food and drink or luxury items. Or if you’re in insurance post articles about local stories relating to insurance. Relevant posts show that you understand your audience and engage with current events.

Posting Consistently

A major part of social media posting is creating regular content. When client’s look at your page, they are able to tell that you’ve only posted a few times in the last six months and this shows a lack of attention to detail. If you have a small team, make sure someone posts once a month. Spreading out the responsibility lessens the hard work and makes it more varied in applicable content. If you have an adspend, hiring a marketing company like Admail West to create your social media posts is another efficient way to not only get a great branded social media page but also turn it into a lead generator for your company.

Adspend And Demographics

The last way your social media could hurt your brand is when there are not correct demographics applied to your advertisements. When you boost a post the money needs to be allocated to the right group of people in order to turn into ROI. This requires testing and an understanding of marketing tools. Advertising firms like Admail West offer social media marketing services that can help craft ads and target the right people. To better reach your demographics, ask Admail West for an analysis of your social media platforms. You just might be surprised with the results.

Earning Consumer Trust Online

Due to less and less personal interaction between companies and their clients, it can be tricky learning how to earn consumer trust online. Unlike past advertising that drove clients to pick up the phone or come into a store to make purchasing decisions, people are spending more time making those decisions through the virtual world. How does your company build a trustworthy online reputation?

Tell The Truth To Consumers

One of the biggest mistakes we see is companies stretching the truth online. In the digital age, it only takes a few clicks of a button to fact check. What’s worse is that this can even perpetuate a negative reputation. But this is nothing to shy away from the internet over. Earning consumer trust online is about taking your best assets and putting them on display. Many ways of doing this are using real photos rather than stock photos, being open about your employees, and always following through with your promises. If your website says that you will return an inquiry in less than 24 hours, it’s important to do so.

Join The Conversation To Build Consumer Trust

Online directories are one of the biggest blessings of online marketing. Rather than word of mouth being completely out of your control, you can now be a part of what customers say about you online. If you’re receiving reviews on a site like Yelp or Google Places, respond to them. Consumer trust is built through conversation. Say thank you for the good reviews and respond, quickly, to the bad ones. If you are actively seeking to build a reputation of good work, this comes with taking credit for the positive alongside the negative.

Consumers Trust Recent Updates

Your online portfolio of photos, services, and products need to be represented online with reliable frequency. By keeping new accomplishments and reviews listed online, you show consumers that you are relevant and available. Build consumer trust by being active on social media, your blog, and emails. Consumer trust in E-commerce is built by making sure everything looks and runs smoothly. Letting your website or social media fall inactive communicates negligence even when you’re the most trustworthy and reliable vendor in your field.

While you can get bogged down with the large marketing mediums available online, building consumer trust comes easily when your organization is intentional and active. A marketing agency, like Admail West, can help your company stay on top of both lead management, growth and your online reputation.

The Benefits of Hiring A Marketing Agency

Between the instant expertise and a full on staff support team, so many companies choose a marketing agency to fulfill or supplement their individual marketing needs. In our line of work, we frequently find that companies have an in house staff for marketing, or at least a staff of one marketer. Some of you may be wondering why an agency would be necessary if you already have an in house staff. While we never discourage your in-house employment, there are so many reasons why a marketing agency is a great advertising solution for any company. In fact, even with a permanent employee, your company could be missing out on the depths of marketing.

Reason #1: Marketing Agencies Give You Multiple Experts

Rather than a single person with one specialty, you could get an entire team. Some of you may think that sounds expensive. The reality is, most companies don’t need one person focusing all their energy on one facet of advertising. Most companies need five experts spending a portion of time on each kind of marketing. With an agency you get a reporting expert, a content writer, a graphic designer, and a social media expert all at the same time. Rather than all your eggs in one basket, you’re getting appropriate attention on a variety of marketing mediums.

Reason #2: You will Save Money In The Long Run

An agency will always bring in better results than just one single person supporting a whole company’s advertising needs. You can expect a guaranteed increase in your ROI and lead generation. To hire all the types of employees an agency has for your company could double the amount you’re spending on labor. If you pay a full team full time, you could instead pay an agency that much less and get a wide breadth of marketing expertise.

Reason #3: Supplements Your Current Efforts

Let’s look at marketing in terms of physical exercise. When you exercise, there are a dozen factors that go into your results. While you may be doing a lot of cardio to improve your cardiovascular system, you’re not building muscle mass. With a marketing agency, you can have your in house team running the cardio and the agency focusing on muscle growth. It’s all about balance and an agency helps you achieve it quickly without forcing your permanent employees to take on too much at once.

Reason #4: Expand Your Horizons

From launching a new product to a re-brand, a marketing agency is guaranteed to have ideas you may have never considered. An agency allows your company to reach new heights that are harder to reach without a little outside support. Agencies focus on hiring the talent, you focus on utilizing it. Just think of the possibilities.

The Bottom Line: Hire an Agency

While budgeting for the coming fiscal year, include an agency in your plan. The bottom line is that an agency gives your company new opportunities. Between a full team of consultants and marketers and the never ending flow of good ideas, an agency makes sense and so does the investment.

Getting Past Online Marketing Failures

Online marketing, even with trial and error, is an excellent way to gain newfound success. With older companies, the switch to online marketing requires strategy and time.  Frequently, a misstep can discourage companies from continuing online marketing. However, with expert help at setting realistic goals and a redefinition of progress, your company can succeed easier than you ever imagined. Online marketing is a great way to propel your company into the future and solidify the newer generation of consumers as your loyal clients.  What Admail West loves is that even an online marketing “failure” can be re-evaluated and turned into that thing that brings your next big success.

Online Marketing Failures Turned to Successes

Social Media Marketing

This occurs often in small businesses. An owner attempts a social mediamarketing which costs much more in time than the revenue it generates. While some business owners would quit here, we find this to be the best opportunity to step in. Failure is data, and data is a better understanding of your customers' behaviors. In marketing, there are no failures, there is only more information. Taking into consideration what does not work allows you to hone in on the science of what does. With the right understanding of your information, your social media will become a powerful tool. It doesn't matter than it hasn't worked in the past.

PPC Advertising Gone Stale

PPC ad campaigns that failed often turn business owners off of integrated marketing. However, behind every single PPC campaign is a wide variety of data that Google stores. That information allows experts to create a strategy for you that not only boosts PPC response, but also flows into all forms of your online marketing. You'll never see a lack of leads or low click rate as failure. See it as data for the best strategy for your next time around.

The Grass Is Greener

There is great opportunity in our failures. We just have to look clearly, looking back at them and investigating what went on will narrow down your strategy till it’s spot on. Our team at Admail West can help you analyze past online marketing and devise a plan for your next marketing campaign. In reality, knowledge is power. Every attempt is one step closer to success.

Contact us today for an online marketing audit. We can help!