Lead Management

Landing Page Best Practices

Following landing page best practices makes the difference between a high conversion rate and no incoming leads at all. In fact, depending on your industry, landing pages have been proven to bring in more leads than just a standard webpage. What makes landing pages so successful is that the psychology behind them communicates a need for immediate action which in most cases is filling out a contact form. How can you maximize landing pages to multiply your conversions? The following best practices can help you create a lead generation machine efficiently.

Minimal Navigation

Best practice number one for landing pages is to demolish links and menu bars. Unlike your website which encourages people to learn more about your company and interact, a landing page is all about converting a visitor to a lead. The biggest benefit of a landing page is that it is transactional. It tells a visitor if you do X you get Y. If the only navigation out of the landing page is by filling out a form, then your odds of getting a completed form improve vastly. Exceptions to this rule are links to your social media and potentially a small link through your logo to the main site. Otherwise, ditch the menu bar.

Infographics

Landing page best practices number 2 is to use visual content to convey your message. Studies show that people do not read online they way they do on printed material. Reading is not a smooth motion from left to right but instead they first scan a page for clues about the content before deciding to read it. By using pictures with large print captions or CTA’s included, you greatly improve your chance of having readers absorb the message or deal you are conveying and then act on it.

Freebies

If you are looking for a lead for industries like travel, solar, insurance, finance or more, (basically anything that isn’t E-commerce), you need to give something to get something. The best way to do this is provide a coupon for your product only available to people who fill out a form. Other options for a freebie are E-books, free consults, discounts, or priority ahead of clients gained through other ways. If it’s worth their while, anyone will be willing to hand over their information. By coming up with an important or generous offer, you are twice as likely to have an above-average conversion rate. (Remember most industry conversion rates fall between 3-11%. Those with freebies are looking more at a 16-22% conversion rate.)

Traffic

The best landing page practice has been saved for last. Traffic is the most important part of turning your landing page into a lead generator for your company. How do you get traffic to a landing page? PPC advertising is one of the biggest landing page supports for marketing. However, alternatives include well-constructed social media ads, email campaigns, and print ads. Try testing out a specific medium or use them all to get the best lead conversion results.

Interested in landing page design? Contact the marketing experts at Admail West for our custom design landing page packages today!

Trick or Treat- Three Tricks For Lead Generation

While you may have a killer social media campaign, every company’s end goal is lead generation. Simple awareness and engagement doesn’t always translate to financial gain. With modern digital marketing we know that media awareness can be harnessed into extremely powerful leads, you just have to know how. In the following steps, you’ll see how insider secretes can transform your digital marketing into your largest producer of leads.

Trick #3

The Twofold Call To Action. With social media lead generation, you’ll often find that you have the potential to encourage interaction within a post online. Something many people struggle with is the decision to call for either a lead conversion or a social engagement conversion. The secret is to have both. Always. Make a post that is visually appealing and in the text call your readers to first “like” or “share” your post. Then include a link to the page you really want them to follow. It’s so simple but we guarantee you’ll see the leads pile up.

Trick #2

Give Your Followers A Reason. Want to convert leads now? Stop using gimmicks like “free quote” or “the best around”. Alone, those phrases lack the ability to capture attention and encourage your site visitors to fill out a form instantly. Make it an immediate need. Warn your prospects on the dangers of going without your service. Or tell them they can have a free quote or free sample, if they fill out the form before a set time and date. Creating urgency with a persuasive invitation can take you a long way.

Trick #1

Use A Landing Page. Want leads now? Stop directing your ads to your homepage. That is the biggest mistake in online marketing, and we see it all the time. When someone clicks on an ad, offer, or social media posting, they want to be taken to relevant content right away. Frequently your homepage will be a blanket summary of services and products rather than immediate information about your offer. Landing pages make it hard to navigate away and promote a higher amount of form submissions.

Bonus Trick

Hiring a team like Admail West allows your business to have access to tons of resources and experts in each faucet of marketing. Allow us to develop your marketing and watch the lead generation soar.