Analytics Spotlight- The What and Why of Conversion Rates

As a leading marketing firm, we know that growing and maintaining a business always involves utilizing a clear marketing strategy. With the use of web analytics, you'll be able to take your marketing strategy even further. That's why we’re here to cover one of the strongest metrics that’s crucial for your campaign. If you use the web to drive sales for your business, you’ll want to tune into our feature on conversion rates!

What is a Conversion Rate?

Conversion rate is a term used in marketing analytics that measures how many people have completed a ‘goal’ that you set online. Signing up for a newsletter, landing on your webpage, or opening an email are all examples of goals you can set for your marketing campaign. Every time a user completes a goal online, it counts as a conversion. In online marketing, conversion rates often measure the number of sales leads generated, or completed eCommerce purchases completed.

How Do I Measure my Conversion Rate?

There are many web analytics software platforms that let you measure conversion rate. Google Analytics is the most widely-used data analytics tool available. Google Analytics provides you with insights as to how many people were near completing a conversion, how many viewers actually completed a conversion, and so on. Without data analytics, you could be missing out on imperative information that could help strengthen your marketing strategy.

Why Is It Important?

Your conversion rate uncovers the the effectiveness, strengths and weaknesses of your marketing campaign. If your conversion rate is lower than your original goal, then it may be time to dig deeper and adjust your strategy. If your conversion rate exceeds your expectations, you can look into your data analytics to find what’s working in your strategy, and focus more on just that.

Web analytics are important to conducting your business online and measuring your return on investment (ROI). At Admail West, our marketing analytics experts are ready to help take your business to the next level. Contact us today for a free quote!