SEO

Top User Experience Tools For Great SEO

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Developing an SEO strategy is key to building an organic online presence that leads to ROI long after you've stop spending money on it. In fact, SEO is one of the best ways to create a sustainable online marketing strategy that can provide your company with long term results like you've never seen. Using your website to create ranking on Google is simple and effective when you use the following tools.

  1. Social Media- Blogging for your website isn't enough SEO in its own. You need to get links to those blogs out into cyberspace where people will click them and Google will catalog them to promote your site. A great SEO rule of thumb is to always pin, tweet, and share all your new website additions on your social media. This provides branded and regular content to your profiles AND provides essential backlinks that work like SEO gold.
  2. Online Review Sites- Wondering how to make a more dynamic keyword strategy for SEO? Take the negatives and spin them around. A great SEO strategy should outrank Yelp, Google Places, and other review sites. Consider the bad reviews as words you need to capitalize on and start to outrank them with your website. Taking cues from your haters and your fans alike will bring you rankings benefits!
  3. Google Analytics- No marketer in their right mind would start any campaign without a thorough report from Google Analytics. Just because you think you want to rank for a keyword doesn't mean it's being looked up. Take some time to research for yourself and get your hands dirty with the data. Google Analytics is Google's way of handing you the best SEO strategy.
  4. Visual Content- Make sure that your content is so much more than just words on a screen. People respond positively to visual aids for everything. Creating dynamic tables, infographics, and charts ups your Google user experience rating and therefore ups your SEO rankings. Take pictures of your products, your team, and your progress. And, hire a graphic designer to create awesome custom graphic content.

There is a lot that goes into great Google rankings. Make the most out of your SEO today with the above tips and tricks. And, don't forget to hire an SEO agency to help along the way!

Why Your Company Needs Our SEO Audit

SEO is the most affordable way to beat out the competition online but that doesn’t mean it comes easily. While you’re not paying for your rankings, it does take time and skill to get search engine optimization right. The vast amount of factors that go into a high ranking website need to be monitored daily and Admail West has just the solution. For all our clients, we offer an SEO audit that gives you a complete look at what your site is doing right and what could use a little more work.

Front Page of Google

Our SEO audit works with Google Analytics to see where your site pages rank with the rest. We upload a list of your most important keywords to our software and see where you fit locally and globally. This is a foolproof way to see if all your hard work on search engine optimization is paying off or not!

Content Ranking

Is your content keyword rich? Our software takes a dive into the layout, structure, and wording of your website. With Google’s readability test and keyword searcher, we can see just how many of your keywords are placed strategically.

Meta Detail Errors

When you have a massive website, it’s easy to lose track of what is up to new algorithm standards and what is not. Our software scans your site for any broken pages or coding and meta information that is too long/too short/or duplicates. This provides an excellent map to navigating and correcting site errors to improve organic rankings within just a few days. This feature alone is one of the most important reasons why you need our SEO audit.

Interested in an SEO audit? Contact the marketing experts at Admail West for yours today!

Why You Should Invest In PPC (Pay Per Click Ads)

PPC advertising is one of the most effective ways to quickly turn a profit online without the hassle of waiting for your good SEO practices to kick in. While SEO is extremely important, it is a marathon while PPC is much more of a sprint. With PPC you can have high rankings for extremely targeted keywords and start seeing conversions flow in within days rather than months. For marketing experts like us, PPC is our way to get a more immediate return especially with companies willing to spend a little extra upfront for quicker results.

What is PPC?

PPC stands for Pay-Per-Click advertising. This is a paid program through Google Adwords where you choose frequently searched words and create ads that show up on the top and sides of searches. A paid search ad is excellent because you only pay for the advertising if someone clicks on your ad. In reality, you are only paying for a guaranteed site visitor.

Who Should Use PPC?

We recommend PPC advertising for retail, health, travel, and financial industries. In highly competitive markets, you can expand your reach more efficiently than ever. Furthermore, PPC allows you to start following your prospects around the internet. With Google Adwords, you can also become part of the Google Display Network. That means you can have paid ads show up in your client’s emails, on sites they frequently visit and more. Advertising like this allows you to get farther faster.

How To Manage PPC?

The trickiest part of PPC is the day to day changes in the market. When there are lots of changes, you will want to have someone ready to check in, optimize ads, and monitor spends every single day. Hiring a marketing agency is an excellent way to get the benefits of PPC without the daily work. PPC requires an understanding of the Google search algorithm and marketing fluctuations. Get more information about PPC advertising today and contact the Admail West experts.

6 Updates On Google’s Hummingbird Algorithm

It's time to update your SEO marketing strategy and you may be a little lost with the in's and out's of Google's algorithm. The current algorithm, named Hummingbird, is more intuitive and simple than you may imagine. Let's take some time to get familiar with the updates.

1. The context of your content matters.

This is the single-most defining feature of Google’s Hummingbird. The new algorithm is designed not to only take into account keywords, but to also consider other synonymous words and semantics used throughout your content. Google calls this ‘conversational search.’ For example, the topic and words of an entire sentence are taken into account, rather than just the specific keyword placed in the sentence. It’s a big-picture approach to content.

2. Focus more on long-tail keywords.

Though shorter keywords are still relevant, long-tail keywords steal the spotlight in Hummingbird. Long tail keywords result from a longer search query that the user enters in the search box, as well as long-tail keywords placed in your web content. Long-tail keywords more relevant, and almost always result in a higher conversion rate and ROI on SEO marketing.

3. Informational content is the focus.

Google wants to answer user’s questions as best as they possibly can. ‘How-to’ or informational content takes the lead in search results content. Be sure to add in some instructional posts to your website or blog.

4. Your homepage isn’t everything.

To further refine search results for users, Google has begun displaying specific web pages in their search results, as opposed to general home pages. For example, users searching for ‘Integrated Marketing Sacramento’ might land on Admail West’s homepage www.admailwest.com. With Hummingbird, search results will display a more relative page in the website, such as www.admailwest.com/service/integrated-marketing. Taking the next step and ensuring that every page on your website is optimized will pay dividends.

5. Older SEO factors are still relevant.

It’s important to remember that older SEO factors matter in creating a cohesive content strategy. High-quality backlinks and shorter keywords are still part of the equation. If you’re not too familiar with the workings of SEO, consider hiring SEO experts like Admail West.

6. Fresh, new content will never go out of style.

As always, a solid website is one that churns up their content on a consistent basis. Regular website audits and refreshed content signal to Google that your page has new, updated, and relevant content.

So Why Should You Care About SEO Updates?

Hummingbird will give preference to those who follow proper SEO marketing practices. Creating quality, informational content for the purpose of helping your audience will always lead the way to a solid and unquestionable content marketing strategy. To get the best results, content and SEO practices can be incorporated through your blog or website content.

In the ever-changing landscape of SEO, creativity and in-depth industry knowledge are essentials. As a skilled digital marketing agency, Admail West houses a team of knowledgeable SEO experts. We help clients improve their search rankings ethically and efficiently. If you’re looking for a skilled team of marketing professionals, learn about Admail West SEO services for your website. Contact us today!

Search Engine Optimization Vocabulary Every Marketer Must Know

In the scope of SEO, there are dozens of words that point towards different parts of site ranking. Because search engine optimization is such an important part of online marketing, it’s vital to your success that you and your team understand every element of SEO. Not only can a better understanding of search engine optimization increase your online ranking, it can really impact your organic leads. For companies looking to create a lasting presence online, our search engine optimization vocabulary could make the difference of ranking first rather than a few pages back.

Terms You Need To Know About SEO

Search Engine Optimization (SEO): The act of altering a website so that it rises higher in the organic crawler-based listings of search engines. SEO strategies and tactics are what ultimately garner "free" traffic or drive users to a website, rather than paying for listings on Google, Yahoo, etc.

Headers: The largest headline style you can use on the HTML of a site. Best for main subject headings. Search engine crawlers will look for keywords used in headers.

Keyword Tags: Tags help your users find what will be discussed or conveyed on a particular page. Tags--which are always clickable on most websites--are found in two places: in the tag line at the top of every page, and in the tag cloud. This is particularly true for Wordpress.org websites. META Tags: META tags are used by search engines to search results pages. Making sure to use meta tags, description, keywords, and title for every page on your website.

Directories: Parts of search engines where listings are gathered through human efforts, rather than by automated crawling of bots on the web. In directories, web sites are often reviewed, summarized in about 25 words, and placed in a particular category.

Crawlers (aka "spiders"): Components of search engines that gather listings by automatically "crawling" the web. Search engine crawlers (also called spiders or robots) follow links to web pages. They make copies of the web pages found and store them in the search engine's index.

Keywords: The most popular search terms identified for the subject of your wiki. Many different online tools can help you identify the most effective keywords for your wiki.

Organic Listings: These are listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Paid inclusion content is also often considered "organic" even though it is paid for. This is because that content usually appears intermixed with unpaid organic results. Outbound Links: Links on a particular web page leading to other web pages, whether they are within the same web site or on other web sites.

Backlinks: All links pointing at a particular web page. These are also called "inbound links".

Need a Little Search Engine Optimization?

As an agency, Admail West is able to perform SEO related tasks for websites in the most efficient way. We have a team of staff that works with search engines day in and day out giving all our clients a leg up on the ranking competition. If your company is looking for higher rankings, Admail West would be pleased to perform a site audit and provide recommendations for our ideal package for you.

Want more?

Download the complete dictionary here!