Marketing Reporting & Analytics

Optimizing For Mobile Marketing And The Benefits

Mobile Marketing is taking over the internet and it’s time for your company to jump on board. So how do companies do it? Responsive design is the backbone of a mobile friendly design and strategy. To start using mobile campaign, you’ll need to apply mobile design concepts to every aspect of any marketing strategy. And why do you need it? At this day and age, you have the ability to reach your clients in their element on their cell phones, long after they have have stepped away from TV’s and computers. Mobile marketing is the strongest aspect of big data and it’s time to start using it.

Landing Pages

Landing pages are psychologically one of the easiest ways to close a sale or convert a lead online. Now take that same logic and apply it to mobile marketing. If people are clicking on your ads online from their cell phones, they need to be routed to a mobile friendly page or site. When it comes to landing pages on mobile devices, you can ditch a lot of your design and stick to the bare bones for responsive layout. When it shrinks down there are only a few important aspects: a header with your logo, a phone number, and a form to fill out. Try and focus on those and you’ll see high conversions in your mobile marketing.

Forms

While many forms are small, they are not automatically responsive all the time. Mobile optimization for great marketing starts with a testing everything for mobile. You need to be sure about how it works from the users perspective. Keep in mind that long forms can be extremely difficult to fill out on a form so stick to the essentials for a truly mobile optimization.

Website

If your website is not responsive, it’s time for a new design. According to many web consultants 31-45% of your website traffic is generated through mobile devices. This means if your site doesn’t scale beautifully, you’re going to miss out on leads and fans. Keep a sleek design that is easy to navigate online for the ease of your clients. If you’re unsure of how your website fare on a phone, pull out yours and look now. The number one rule of understanding mobile marketing is testing it out for yourself. Look at your site on a mobile device and a tablet and keep notes on what is up to par and what could use some extra help.

Email

Emails need to be responsive because more than half your subscribers will check their emails on a mobile device. This means, if an email newsletter doesn’t render correctly or in a visually appealing way, you’re going to miss out on opportunities and potentially lose some of your followers. Optimization for mobile is an essential aspect of email marketing so ensure that your marketing firm or email designers really understand the task at hand. Emails can be condensed or stacked. Just remember that as some aspects shrink others may become larger so be cautious of buttons getting too big or written CTA’s getting to small and you’ll be set.

Facebook Ads

Advertising on social media has many options for mobile layouts. When you post an ad, places like Linkedin, Twitter, Google PPC, and Facebook will allow you to make an alternate for mobile views. Always utilize this option to really maximize on your adspend. If you don’t make a specific mobile ad, then these programs will try to make them for you with an automated program. We can guarantee it will never be as nice as if you make it intentionally. A little bit of extra time on responsive design will be worth it in leads when the time comes.

Apps

We are frequently asked by clients if they should offer a mobile option for their clients in the form of an app. This comes down to a few things. First, what industry are you in? Not all companies can benefit from an app. We encourage people in industries like insurance, retail, online sales, and entertainment to consider apps. However, if you’re selling something like solar or a non-profit service, there aren’t a whole lot of reasons to get an app. Another important thing to consider is how much you are willing to spend. You will need to make sure that your database, your website, and your app sync automatically. While you don’t need to spend a fortune, you’ll want to make sure the job is done right because a malfunctioning app can do damage to your online reputation fairly quickly. In any case, an app can be a very beneficial tool to you in mobile optimization.

To find out more about how to mobile optimize your marketing campaigns, contact us at Admail West today. We want to ensure excellent customer service and remarkable results in all your advertising.

What To Look For In A Qualified Digital Marketing Company

Online advertising is taking over the marketing world and with new forms of media available; the options are endless for choosing a digital marketing agency. When it comes to signing a contract for your lead generation and online reputation, it’s important to know what to look for in an agency or ad firm. There are four major qualities that can make or break your ROI, and considering them could save you countless dollars and hours, because we all know time is money.

#1 Data Driven Strategy Comes First

The most important way to distinguish the digital marketing pros from the novices is to look at their approach to your advertising. Data driven marketing matters because it not only brings high results, it generates more ideas for future campaigns. By taking the time to create an all inclusive strategy for your company, a digital marketing agency solidifies its chances of bringing in more leads, more impressions, and returns on marketing dollars. Every penny spent should be accounted for and considered carefully because no matter what industry you are in, companies work hard for their advertising spend. By considering the data and demographics available for your clientele, an advertising agency shows forethought and dedication to your project.

#2 Looks Matter

Another true mark of good advertising is when a company keeps creative minds in both writing and design on your projects. The language and overall look of a campaign is so essential to success that you could be generating double the leads with the help of a firm that takes it seriously. In a podcast by New York Designers called Design Matters, they dedicate time each week to developing ways for graphic designers to work more efficiently and more creatively. Design is the physical product your clients hold, the form they fill out to translate into a lead, and it’s your reputation. Digital Marketing Agencies that consider the look and feel of a campaign as essential are the ones you should trust with your online advertising efforts.

#3 They Know More Than You

Unless you’re a CMO or in marketing yourself, you never want to know more about marketing than your agency. Digital Marketing Agencies that know their stuff take the time teach you more about your own advertising and marketing in general. If you find that your sales rep doesn’t know what inbound marketing is and can’t tell you the difference between a click rate and conversion rate, you’re in trouble. Companies hire marketing agencies to know what they don’t so when you’re on the hunt, be sure to give your agency a pop quiz or two before signing the contract.

#4 They Value Reporting

Digital Marketing Agencies that have your best interest in mind practice with full disclosure. If you’re not receiving reports at least once a week, then there could be a breakdown in communication. A qualified digital marketing agency should have their own integrated reporting software that tells you about campaigns in-depth. Weekly reporting holds everyone to a higher standard of accountability and contributes to data driven marketing, which as mentioned above, is extremely important to results. Also, pro-tip, once you find that agency that’s just right for you; take some time to read the reports. You might notice trends and demographics you hadn’t seen before.

Recap: What to Look For In Digital Marketing Agency

Marketing contracts are expensive and though they frequently have great returns, there is a lot that goes into setting one agency above the rest. Remember that data driven marketing has proven to be the best time and time again. Read a recent study on why data is important. Similarly, that a well rounded campaign includes intelligent and experienced marketers who value accountability and design above the rest. If you keep those in mind the ROI will follow. To get an analysis on what type of digital marketing would work best for you; click here to contact an Admail West representative. We are a full service digital marketing agency.

Why You Need Google Analytics

At an advertising firm, we are frequently asked for in depth analysis of who visits what page of a site and for how long. When it comes to improving your ad efforts, the only real tool that can shape a fantastic strategy is strong analytics. Google Analytics, one of the many Google Webmaster tools, is the best reporting source and surprisingly, it’s free. That means there is no reason to skip on Google Analytics if you have a website.

How to Install Google Analytics

Installing Google Analytics depends upon your content management system. If your site is held on Wordpress, then there are two places to check. First, look in your theme. There should be a tracking code section. Or if it does not have a section, download a Google powered plug-in. After about 2 hours you will then be able to login to Google Analytics and see all sorts of information about you website.

The Benefits of Google Analytics

Using GA provides you and your marketers with power insights into the patterns of consumers and their interaction with your site. The benefits are tri-fold in the ways they improve your productivity. First of all, you can understand you traffic and patterns. This allows you to tailor your website experience to the users to maximize lead count. Next, Google Analytics allows you to understand which keywords really work for your site. This means better rankings, improved content strategy, and more pointed coding. Finally, it shows you how long people stay on each page and where they usually leave. It’s a microscopic look into your website that gives you the ability to make educated and calculated changes to marketing strategy.

What Admail West Does with Google Analytics?

Well, as we have a wide variety of marketing specialists at our disposal, we create reports and strategies for clients with the utmost care and precision. Our analysts are able to understand your Google Analytics and manipulate your site based off daily results. We use Google analytics because data processing is an important part of our daily work.  If you are interested in detailed reporting or a free preliminary online presence analysis, contact us today!

Getting Past Online Marketing Failures

Online marketing, even with trial and error, is an excellent way to gain newfound success. With older companies, the switch to online marketing requires strategy and time.  Frequently, a misstep can discourage companies from continuing online marketing. However, with expert help at setting realistic goals and a redefinition of progress, your company can succeed easier than you ever imagined. Online marketing is a great way to propel your company into the future and solidify the newer generation of consumers as your loyal clients.  What Admail West loves is that even an online marketing “failure” can be re-evaluated and turned into that thing that brings your next big success.

Online Marketing Failures Turned to Successes

Social Media Marketing

This occurs often in small businesses. An owner attempts a social mediamarketing which costs much more in time than the revenue it generates. While some business owners would quit here, we find this to be the best opportunity to step in. Failure is data, and data is a better understanding of your customers' behaviors. In marketing, there are no failures, there is only more information. Taking into consideration what does not work allows you to hone in on the science of what does. With the right understanding of your information, your social media will become a powerful tool. It doesn't matter than it hasn't worked in the past.

PPC Advertising Gone Stale

PPC ad campaigns that failed often turn business owners off of integrated marketing. However, behind every single PPC campaign is a wide variety of data that Google stores. That information allows experts to create a strategy for you that not only boosts PPC response, but also flows into all forms of your online marketing. You'll never see a lack of leads or low click rate as failure. See it as data for the best strategy for your next time around.

The Grass Is Greener

There is great opportunity in our failures. We just have to look clearly, looking back at them and investigating what went on will narrow down your strategy till it’s spot on. Our team at Admail West can help you analyze past online marketing and devise a plan for your next marketing campaign. In reality, knowledge is power. Every attempt is one step closer to success.

Contact us today for an online marketing audit. We can help!