Landing Page Design

What's In Store For Mobile Advertising

Mobile Advertising is sweeping through every type of marketing campaign and now is the time to get on board with your company. From email marketing to social media, mobile advertising is a powerful tool in capturing your leads on-the-go. So how do you keep up with mobile marketing? Below is a cheat sheet for what's new in 2015 for mobile advertising. Catch up today!

Social Media and Mobile Advertising

Facebook is the social media king and when you're wondering what is the best way to reach your market with the Facebook app, it's never been easier. Facebook advertising has their own section of their site dedicated to teaching you dimensions, best practices, and mobile optimization for every ad. In fact, when you boost a post you can now be confident that every single ad looks great on mobile. See below image for an example of how to use the Facebook Advertising tools to create mobile ads that look great!

Responsive Landing Pages And Mobile Marketing

This year, many landing page companies are releasing a much more customized version of responsive marketing. This means that rather than your site scaling down for your visitors on a mobile device, you can completely rearrange the page to make the mobile version better suited for a phone. A huge part of mobile advertising is creating an online environment that is easy and straightforward to use for clients no matter what device they are on. Mobile advertising is more than looking for gimmicks or sending an SMS campaign, a large part of it is simply creating great graphic design. Below is an example of a recent Admail West mobile landing page. Note the simplicity and straightforward call to action.

Email Marketing On Mobile Devices

The thing we are the most excited about for 2015's mobile advertising is responsive emails and automated programs. What's so awesome about email softwares we work with are their heightened ability to create really custom graphics. You can do so much more than simply scale down your images. Some softwares now let you swap out different images for mobile compared to desktop and if that's not a huge step forward in mobile advertising, I don't know what is!

Interested in a Mobile Advertising Campaign?

Signup today for a mobile marketing strategy with Admail West. Our team can help you combine all your marketing efforts into one large and effective campaign. Get a free consult from our marketers today!

Trick or Treat- Three Tricks For Lead Generation

While you may have a killer social media campaign, every company’s end goal is lead generation. Simple awareness and engagement doesn’t always translate to financial gain. With modern digital marketing we know that media awareness can be harnessed into extremely powerful leads, you just have to know how. In the following steps, you’ll see how insider secretes can transform your digital marketing into your largest producer of leads.

Trick #3

The Twofold Call To Action. With social media lead generation, you’ll often find that you have the potential to encourage interaction within a post online. Something many people struggle with is the decision to call for either a lead conversion or a social engagement conversion. The secret is to have both. Always. Make a post that is visually appealing and in the text call your readers to first “like” or “share” your post. Then include a link to the page you really want them to follow. It’s so simple but we guarantee you’ll see the leads pile up.

Trick #2

Give Your Followers A Reason. Want to convert leads now? Stop using gimmicks like “free quote” or “the best around”. Alone, those phrases lack the ability to capture attention and encourage your site visitors to fill out a form instantly. Make it an immediate need. Warn your prospects on the dangers of going without your service. Or tell them they can have a free quote or free sample, if they fill out the form before a set time and date. Creating urgency with a persuasive invitation can take you a long way.

Trick #1

Use A Landing Page. Want leads now? Stop directing your ads to your homepage. That is the biggest mistake in online marketing, and we see it all the time. When someone clicks on an ad, offer, or social media posting, they want to be taken to relevant content right away. Frequently your homepage will be a blanket summary of services and products rather than immediate information about your offer. Landing pages make it hard to navigate away and promote a higher amount of form submissions.

Bonus Trick

Hiring a team like Admail West allows your business to have access to tons of resources and experts in each faucet of marketing. Allow us to develop your marketing and watch the lead generation soar.