Inbound Marketing

New Trends In Mobile Marketing

Mobile marketing is your company’s best friend when it comes to reaching your prospects every single day. Through mobile strategy, organizations can reach new lead generation heights and gain valuable data on their target markets. The following are just a few of the powerful ways your company could benefit more from a little strategic mobile marketing.

Click To Call

Mobile marketing is nothing if not efficient. The click to call strategy is the strategic placement of clickable phone numbers on your company’s emails, websites, social media, text messages and more. All it requires a consumer to do is press your phone number and they’re instantly in contact with you. Click to call allows you to increase conversion rates by cutting out forms as the middle man. Mobile marketing solutions like this take a few minutes to program making them simply non-negotiable for any digital campaign.

Social Media

More than half of social media users use it primarily on a mobile device. In fact, it has become so overpowering in the user market that platforms like Facebook offer and sometimes require, mobile friendly advertising. Taking advantage of mobile optimized social media campaigns can help increase social media conversion, follows, and engagement by over 75% in just the first month. At Admail West, we have found that focusing on mobile devices for our client’s adspend significantly increases the chances of their prospects interacting.

Responsive Design

If your website and webforms aren’t mobile friendly, this is an absolute must. Mobile marketing solutions include a responsive (re-sizeable) design for your websites. It means that when users see your social media ads (reference point above), they can follow through and convert on your website without ever leaving their portable device. The American population is constantly on the go and by catching up to speed, your company can guarantee a following. Responsive layouts are the first step to a strong mobile marketing campaign so start there.

Email Apps

Less and less people need to type in their email login as they now received emails instantaneously to their phone email apps. Email apps are just as effective as texting and your prospects likely check it on an hourly basis. If you’re using email marketing, make sure that responsive and mobile friendly emails are part of the equation. While it can take some more time in the design aspect, it’s ROI far outweighs the cost of a few added hours.

If you are interested in making your online campaigns mobile marketing friendly, contact the experts here at Admail West. Our team of strategists, designers, and data analysts can develop an integrated marketing campaign that covers all your necessary platforms.

7 Ways to Make Your Marketing More Personal

In the current market, there’s more to just advertising your product or service and waiting for people to buy. Through your brand, there should be a differentiating factor that puts you above the rest and lets others know they can trust your brand. When you make your marketing more personable, it’s easy to achieve these goals. Your customers turn to you, listen to what you have to say, believe in your story and are more likely to come back for your product or service. There are many ways you can make your brand more exclusive and customer-oriented. Read to find our digital marketing agency tips for making your brand more personal.

1. Define Your Audience

Before you begin any of your marketing efforts, you need to know who you are going to be connecting with. Catering to just a general audience won’t get you too far. For example, marketing for teenagers is very different from marketing for executives, moms, or any other demographic for that matter. Can you see how differences in demographics help you define how you approach your marketing strategy? Knowing your target group gives you a roadmap towards how you want to develop your branding and reach your customers. This is where crafting your brand’s ‘voice’ comes in.

2. Establish a Voice

Now that you know who you will be communicating with, you will want to shape who you are through a solid tone of voice. Your voice communicates your product or service, your values and your story. Are are you a corporate brand? Go for a formal tone. Are you promoting a lifestyle brand? Keep it fun yet elegant. There is a whole spectrum of where your brand’s tone of voice lays. When your audience can connect with who you are and what you have to say, it’s immediately easier to establish that relationship between brand and customer.

3. Communicate the Value of Your Product or Service

In the ever-changing landscape of advertising, inbound marketing takes lead. Through  inbound marketing, your customers come to you. In this case showcasing the value of your product means everything. Why should people choose your brand over others? What makes it special? What gets people ready to buy?

There are so many channels to communicate the message of your product. Use content marketing to create e-books, articles or blogs to give an in-depth look at the background and value of your product or service. Online reviews through social media give people cues that your product and business are worthy. Presenting the value of your product or service is a completely harmless marketing move: you make it known, and from there people can decide if they want to make a purchase or not.

4. Keep Your Branding Consistent

Branding is more than meets the eye. Solid branding creates an association and connection between you and your customers, whether they realize it or not. When you establish a message that conveys your business ideas and values, you’ll want to stick with it through time. If your branding scheme and message are constantly changing, it’s hard for you to establish who you are and what you stand for as a business, product or service.

5. Stay Engaged, Respond Quickly

Staying involved with your customers means creating a personal connection and showing you care about their opinions, concerns and insights. Social media is a great platform for this, since it creates a clear line of communication between a business and it’s followers. It’s an outlet that allows potential and current customers to ask and receive.

The next step is to ensure that you respond to your customers, and on a timely manner. There’s no bigger turn off than being ignored by a company after having a bad experience with a product or service. Better yet, staying involved shows you care about your customers beyond making sales. A business that cares will always stay in business.

6. Focus Less on You, More on Them

There needs to be a steady balance between expressing how great your brand is and how much value it can actually provide to the customer. Too much self-promotion can hurt your brand. Adjust your marketing strategy so that your content shows the benefits of your product or service, and why working with your brand is superior.

7. Focus on the Long-Term

Every business wants their customers coming back for more. Even if that’s not the case, your customers can create more business through word-of-mouth referrals. Establishing a long-term connection with a consumer is the perfect strategy for growth and sustainability. Through digital marketing, you can provide updates and stay in touch through creating a monthly newsletter, sending emails with special offers, or updating your current and past customers through social media. When you stay connected and provide communication for the long-term, you can watch your business grow at a steady and solid rate.

A personal approach to marketing never fails to win trust over customers. At Admail West, our staff includes experts on online management, branding, copywriting and graphic design. If you’re looking for a talented and dedicated marketing agency in Sacramento, call us today.

Diversifying Your Approach to Social Media

As a digital marketing agency we've seen huge growth and opportunity through the world of social media. Because social media is an extremely sought-after marketing tool, there’s more competition than ever to capture user engagement and perfect your strategy. With that said, you’ll want to make sure your social media strategy is up fresh and up to date. Think of this like a social media audit: Are you reaching the right audience? Are followers interested in what you have to say? Is your content dynamic and interactive? These are only a few questions to ask yourself when reevaluating your approach to your marketing strategy. Read on to find ways you can diversify your approach to social media.

Start With Content

Whether you manage your own social media posts or hire a social media management agency, you want to ensure your content is engaging. At the end of the day, we know that good content drives more interaction on social media sites. You might be posting fun photos, updates, and valuable information, but is it all under one medium? Are you including other pieces of diversified content, such as videos, webinars, or infographics? Looks for ways in which you can vary your type of content.

Re-Think Your Audience

Every great social media marketing strategy has a clear understanding of it’s audience. If your goal is to drive sales or conversions, then targeting your specific audience is crucial. You might have already done research for your demographics, but as time evolves, purchasing trends change. Take it a step further and target new types of audiences you might not expect. As trends change, conducting A/B tests on your current and potential audiences is a must.

Integrate Social Media with Other Marketing Channels

Social media doesn't have to end at just your social media sites. Integrating social media campaigns with other marketing platforms strengthens your marketing potential. You might cross-reference social media with online marketing outlets such as email promotions, coupons, advertisements, landing pages and more. When pairing two marketing channels, your chances of marketing success increase exponentially.

Diversifying your social media strategy from time to time can be effective in solidifying your brand’s online presence, popularity and engagement. If you’re looking to supercharge your social media strategy, contact Admail West today to learn about our how our social media marketing team can help your brand succeed.