In the current market, there’s more to just advertising your product or service and waiting for people to buy. Through your brand, there should be a differentiating factor that puts you above the rest and lets others know they can trust your brand. When you make your marketing more personable, it’s easy to achieve these goals. Your customers turn to you, listen to what you have to say, believe in your story and are more likely to come back for your product or service. There are many ways you can make your brand more exclusive and customer-oriented. Read to find our digital marketing agency tips for making your brand more personal.
1. Define Your Audience
Before you begin any of your marketing efforts, you need to know who you are going to be connecting with. Catering to just a general audience won’t get you too far. For example, marketing for teenagers is very different from marketing for executives, moms, or any other demographic for that matter. Can you see how differences in demographics help you define how you approach your marketing strategy? Knowing your target group gives you a roadmap towards how you want to develop your branding and reach your customers. This is where crafting your brand’s ‘voice’ comes in.
2. Establish a Voice
Now that you know who you will be communicating with, you will want to shape who you are through a solid tone of voice. Your voice communicates your product or service, your values and your story. Are are you a corporate brand? Go for a formal tone. Are you promoting a lifestyle brand? Keep it fun yet elegant. There is a whole spectrum of where your brand’s tone of voice lays. When your audience can connect with who you are and what you have to say, it’s immediately easier to establish that relationship between brand and customer.
3. Communicate the Value of Your Product or Service
In the ever-changing landscape of advertising, inbound marketing takes lead. Through inbound marketing, your customers come to you. In this case showcasing the value of your product means everything. Why should people choose your brand over others? What makes it special? What gets people ready to buy?
There are so many channels to communicate the message of your product. Use content marketing to create e-books, articles or blogs to give an in-depth look at the background and value of your product or service. Online reviews through social media give people cues that your product and business are worthy. Presenting the value of your product or service is a completely harmless marketing move: you make it known, and from there people can decide if they want to make a purchase or not.
4. Keep Your Branding Consistent
Branding is more than meets the eye. Solid branding creates an association and connection between you and your customers, whether they realize it or not. When you establish a message that conveys your business ideas and values, you’ll want to stick with it through time. If your branding scheme and message are constantly changing, it’s hard for you to establish who you are and what you stand for as a business, product or service.
5. Stay Engaged, Respond Quickly
Staying involved with your customers means creating a personal connection and showing you care about their opinions, concerns and insights. Social media is a great platform for this, since it creates a clear line of communication between a business and it’s followers. It’s an outlet that allows potential and current customers to ask and receive.
The next step is to ensure that you respond to your customers, and on a timely manner. There’s no bigger turn off than being ignored by a company after having a bad experience with a product or service. Better yet, staying involved shows you care about your customers beyond making sales. A business that cares will always stay in business.
6. Focus Less on You, More on Them
There needs to be a steady balance between expressing how great your brand is and how much value it can actually provide to the customer. Too much self-promotion can hurt your brand. Adjust your marketing strategy so that your content shows the benefits of your product or service, and why working with your brand is superior.
7. Focus on the Long-Term
Every business wants their customers coming back for more. Even if that’s not the case, your customers can create more business through word-of-mouth referrals. Establishing a long-term connection with a consumer is the perfect strategy for growth and sustainability. Through digital marketing, you can provide updates and stay in touch through creating a monthly newsletter, sending emails with special offers, or updating your current and past customers through social media. When you stay connected and provide communication for the long-term, you can watch your business grow at a steady and solid rate.
A personal approach to marketing never fails to win trust over customers. At Admail West, our staff includes experts on online management, branding, copywriting and graphic design. If you’re looking for a talented and dedicated marketing agency in Sacramento, call us today.