5 Tips to Strengthen Your Social Media Strategy

With social media constantly evolving, there’s always more you can do to enhance your social media strategy. Without regular updates and enhancements, your social media can get dull and boring. Staying current with trends and technologies keeps your viewers interested and engaged. If you’re looking to add more to your social media strategy, follow these tips from our social media management experts!

1. Cross-Reference Your Social Media Channels

Add power to each of your social media profiles through cross-referencing them. To do this, periodically ask your followers to visit  and follow another one of your social media platforms. Be sure to post a link and include what exclusive features followers can find following a specific social media profile, such as business updates, free information and tips, or chances to enter in upcoming contests. For this reason, diversifying your content is important for all your social media channels. Cross-referencing your social media channels is a great idea to build your social media strategy.

2. Uniform Branding

The right branding can make or break your marketing efforts. Branding is essential for viewers to identify with your brand or business. If viewers can't consistently identify with your business through your choice of logos, colors, fonts, or slogans, your brand identity is weakened and holds less trust as a cohesive business. Having uniform branding throughout all of your social media and website pages creates an identity that viewers are familiar with, and one that they can relate to.

3. Utilize Your Analytics

Analytics data is always available for social media and all of your digital marketing. In addition to installing Google Analytics and other online analytics software, you need to take it a step further to interpret and implement your data. Dig deep to find what types of posts get the most engagement, best posting times, demographics and more. There are always insights to be found in your social media. See what generates the highest return on investment, and take it from there.

4. Implement A/B Testing

A/B testing is an advanced step in finding data to improve your social media. By testing between two or more variants, you can understand the hidden behaviors of your audience. For example, you might choose to compare two headlines, test variations in colors, language, demographics, calls to action, and more. Honing in on the smaller details can uncover a lot about how your should go about your social media strategy. Conduct A/B tests often, as consumer tastes and interests change. Remember, the smallest changes can drive big results in your marketing.

5. Keep Building Your Audience

It’s never enough to just maintain your social media presence. You must actively participate in growing your audience and engaging them. Interacting, commenting and sharing your content on other social media profiles pays dividends by increasing exposure for your brand and consequently gaining more followers. Also consider paid advertising through social media sites such as Facebook and Twitter. Nowadays, social media sites are offering more paid advertising options to effectively reach your current and potential audiences.

Our social media management specialists know what it takes to get your brand seen and heard. If you’re looking for a group of talented designers and marketers, contact Admail West to get started!