While you may have a killer social media campaign, every company’s end goal is lead generation. Simple awareness and engagement doesn’t always translate to financial gain. With modern digital marketing we know that media awareness can be harnessed into extremely powerful leads, you just have to know how. In the following steps, you’ll see how insider secretes can transform your digital marketing into your largest producer of leads.
The Twofold Call To Action. With social media lead generation, you’ll often find that you have the potential to encourage interaction within a post online. Something many people struggle with is the decision to call for either a lead conversion or a social engagement conversion. The secret is to have both. Always. Make a post that is visually appealing and in the text call your readers to first “like” or “share” your post. Then include a link to the page you really want them to follow. It’s so simple but we guarantee you’ll see the leads pile up.
Give Your Followers A Reason. Want to convert leads now? Stop using gimmicks like “free quote” or “the best around”. Alone, those phrases lack the ability to capture attention and encourage your site visitors to fill out a form instantly. Make it an immediate need. Warn your prospects on the dangers of going without your service. Or tell them they can have a free quote or free sample, if they fill out the form before a set time and date. Creating urgency with a persuasive invitation can take you a long way.
Use A Landing Page. Want leads now? Stop directing your ads to your homepage. That is the biggest mistake in online marketing, and we see it all the time. When someone clicks on an ad, offer, or social media posting, they want to be taken to relevant content right away. Frequently your homepage will be a blanket summary of services and products rather than immediate information about your offer. Landing pages make it hard to navigate away and promote a higher amount of form submissions.
Hiring a team like Admail West allows your business to have access to tons of resources and experts in each faucet of marketing. Allow us to develop your marketing and watch the lead generation soar.