Optimizing For Mobile Marketing And The Benefits

Mobile Marketing is taking over the internet and it’s time for your company to jump on board. So how do companies do it? Responsive design is the backbone of a mobile friendly design and strategy. To start using mobile campaign, you’ll need to apply mobile design concepts to every aspect of any marketing strategy. And why do you need it? At this day and age, you have the ability to reach your clients in their element on their cell phones, long after they have have stepped away from TV’s and computers. Mobile marketing is the strongest aspect of big data and it’s time to start using it.

Landing Pages

Landing pages are psychologically one of the easiest ways to close a sale or convert a lead online. Now take that same logic and apply it to mobile marketing. If people are clicking on your ads online from their cell phones, they need to be routed to a mobile friendly page or site. When it comes to landing pages on mobile devices, you can ditch a lot of your design and stick to the bare bones for responsive layout. When it shrinks down there are only a few important aspects: a header with your logo, a phone number, and a form to fill out. Try and focus on those and you’ll see high conversions in your mobile marketing.

Forms

While many forms are small, they are not automatically responsive all the time. Mobile optimization for great marketing starts with a testing everything for mobile. You need to be sure about how it works from the users perspective. Keep in mind that long forms can be extremely difficult to fill out on a form so stick to the essentials for a truly mobile optimization.

Website

If your website is not responsive, it’s time for a new design. According to many web consultants 31-45% of your website traffic is generated through mobile devices. This means if your site doesn’t scale beautifully, you’re going to miss out on leads and fans. Keep a sleek design that is easy to navigate online for the ease of your clients. If you’re unsure of how your website fare on a phone, pull out yours and look now. The number one rule of understanding mobile marketing is testing it out for yourself. Look at your site on a mobile device and a tablet and keep notes on what is up to par and what could use some extra help.

Email

Emails need to be responsive because more than half your subscribers will check their emails on a mobile device. This means, if an email newsletter doesn’t render correctly or in a visually appealing way, you’re going to miss out on opportunities and potentially lose some of your followers. Optimization for mobile is an essential aspect of email marketing so ensure that your marketing firm or email designers really understand the task at hand. Emails can be condensed or stacked. Just remember that as some aspects shrink others may become larger so be cautious of buttons getting too big or written CTA’s getting to small and you’ll be set.

Facebook Ads

Advertising on social media has many options for mobile layouts. When you post an ad, places like Linkedin, Twitter, Google PPC, and Facebook will allow you to make an alternate for mobile views. Always utilize this option to really maximize on your adspend. If you don’t make a specific mobile ad, then these programs will try to make them for you with an automated program. We can guarantee it will never be as nice as if you make it intentionally. A little bit of extra time on responsive design will be worth it in leads when the time comes.

Apps

We are frequently asked by clients if they should offer a mobile option for their clients in the form of an app. This comes down to a few things. First, what industry are you in? Not all companies can benefit from an app. We encourage people in industries like insurance, retail, online sales, and entertainment to consider apps. However, if you’re selling something like solar or a non-profit service, there aren’t a whole lot of reasons to get an app. Another important thing to consider is how much you are willing to spend. You will need to make sure that your database, your website, and your app sync automatically. While you don’t need to spend a fortune, you’ll want to make sure the job is done right because a malfunctioning app can do damage to your online reputation fairly quickly. In any case, an app can be a very beneficial tool to you in mobile optimization.

To find out more about how to mobile optimize your marketing campaigns, contact us at Admail West today. We want to ensure excellent customer service and remarkable results in all your advertising.