Due to less and less personal interaction between companies and their clients, it can be tricky learning how to earn consumer trust online. Unlike past advertising that drove clients to pick up the phone or come into a store to make purchasing decisions, people are spending more time making those decisions through the virtual world. How does your company build a trustworthy online reputation?
Tell The Truth To Consumers
One of the biggest mistakes we see is companies stretching the truth online. In the digital age, it only takes a few clicks of a button to fact check. What’s worse is that this can even perpetuate a negative reputation. But this is nothing to shy away from the internet over. Earning consumer trust online is about taking your best assets and putting them on display. Many ways of doing this are using real photos rather than stock photos, being open about your employees, and always following through with your promises. If your website says that you will return an inquiry in less than 24 hours, it’s important to do so.
Join The Conversation To Build Consumer Trust
Online directories are one of the biggest blessings of online marketing. Rather than word of mouth being completely out of your control, you can now be a part of what customers say about you online. If you’re receiving reviews on a site like Yelp or Google Places, respond to them. Consumer trust is built through conversation. Say thank you for the good reviews and respond, quickly, to the bad ones. If you are actively seeking to build a reputation of good work, this comes with taking credit for the positive alongside the negative.
Consumers Trust Recent Updates
Your online portfolio of photos, services, and products need to be represented online with reliable frequency. By keeping new accomplishments and reviews listed online, you show consumers that you are relevant and available. Build consumer trust by being active on social media, your blog, and emails. Consumer trust in E-commerce is built by making sure everything looks and runs smoothly. Letting your website or social media fall inactive communicates negligence even when you’re the most trustworthy and reliable vendor in your field.
While you can get bogged down with the large marketing mediums available online, building consumer trust comes easily when your organization is intentional and active. A marketing agency, like Admail West, can help your company stay on top of both lead management, growth and your online reputation.