The Basics of A/B Testing

A/B testing is an extremely powerful tool in online marketing. With digital marketing, companies can spend time honing in on exactly what language, colors, and offers work the best on each specific demographic. Creating version testing allows you to collect more data on your customers. This is exceptionally useful to companies exercising lean practices to grow. Every marketing attempt you make should tell you valuable information about your clients.

Visual A/B Testing

Many online marketing platforms allow you to run competitive campaigns against yourself. The benefit of this is that you can take two ideas that are similar with a small variation, or completely different, and see which gathers the best response. Places to do this include Facebook, landing pages, websites, and emails. It’s not surprising that certain colors, fonts, and wording work better for different industries. These visual cues can attract very different types of customers.

Language and Call To Action Variation

Another great way to A/B test is to switch up your language. You can do this by writing different offers on buttons, vouchers, and subject lines. Then you send to two different test batches and see which performs better before you run a large and expensive campaign. Getting the language right can inspire trust in customers which goes a long way in ROI.

Blind A/B Testing

With the help of a marketing expert, you can run a blind A/B test. What this means is that you take two landing page variants, or website variants, and run them at 50% intervals on random. This way half of your customers see one and half see the other. Then you gain analytics on what kind of people respond to each campaign. Keep in mind that it doesn’t need to be 50/50. You can run one more and one less. This kind of testing allows you to start fresh without any preconceived notions about what will work. Sometimes the greatest struggle for a marketer is to come up with new and fresh ideas without projecting past experience. A/B testing automates the new campaign model allowing you to learn more.

The Benefits of A/B Testing

While we could go on for days about the benefits of A/B testing. There are a few notable things that we feel just might sell you on the option. In the end, marketing is all about learning from your past experience and moving forward with the most information possible.

The Benefits of A/B Testing:

  • Test Colors and Images
  • Hone in on Gender and Demographic Differences
  • Increased Chance of Lead Generation
  • More Data. More Data. More Data.
  • Improved Strategy and ROI
  • Unique Information You Couldn’t Find Any Other Way

Platforms that A/B Testing Improves:

  • Web Design
  • Facebook and Social Media Ads
  • PPC
  • Landing Pages
  • Emails
  • Print Ads
  • Automated Processes

To find out more about how A/B testing could transform your marketing, email us at Admail West today!